A Key Element of Digital Strategy Today is Content Monetization

One global market and technology research firm is increasing revenue dramatically through innovative digital content monetization.  And by using a SaaS platform they’ve achieved this in weeks instead of months. The company’s clients purchase high value market and tech intelligence reports and they are more than satisfied with the quality and quantity of the content they receive.  Yet there are limitless opportunities to enrich existing content in ways that add value for their clients, thereby increasing revenue.  With...

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Top 5 Reasons for investing in Customer Experience

Gone are the days when the key to success in business is determined by a premium quality product/ service, value for money and good customer service. In this age of extreme competitiveness led by disruptive technologies and the allied digital transformation services, the key to success of any business lies in the Customer Experience that you are delivering. With the widespread reach of social media and real time interactions via the internet, the room for customer expectations has become broaden. The Customer Experience in this digital...

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Store as Fulfillment Center: Omnichannel and the Future of Retail

Omnichannel has come of age for brick-and-mortar retailers. Traditional retailers have been on a slow yet steady adoption of digital technologies over the last two decades. First arrived e-commerce, which retailers took on as another channel for customer acquisition and sales. Coupled with this emerged online-only players opening up new avenues of fulfillment. Then came smartphones, setting a new paradigm of customer experiences. Today,...

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Why Retailers Should Recruit a Chief Omnichannel Officer Now

Thanks to modern technology and digital tools, the opportunities to interact with and buy from a brand today are ubiquitous. Customers want to shop anytime, anywhere. Omnichannel rules, and smart retailers are getting on board. For the customer, the best of omnichannel creates a consistent and uniform experience across all touch-points — online, brick-and-mortar stores, social media, events, mobile and more — all the time. For the retailer,...

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Web Summit 2015: The Tech World Musings From Dublin

Grown from the 400 attendees five years back to the current 22000 tech enthusiasts, the Web Summit 2015 continues to deliver innovative ideas and fascinating thoughts to the tech world gathered at the bustling RDS venue, Dublin. Cars and technology took the center stage on day 2. Augmented reality, Virtual Reality, Drones, and Wearables were also some of the key highlight topics that seized the audience attention on day 2. Check out some...

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CeBIT INDIA 2015

CeBIT INDIA 2015 Date: 29- 31 October 2015 Venue: BIEC, Bengaluru CeBIT INDIA 2015: New Perspectives in IT Business. Discover Digital Business Solutions Marketplace. Happiest Minds is an Exhibitor at the World’s leading Business IT and ICT show – CeBIT! Business is going digital, with traditional processes and business models now undergoing massive digital transformation. At the event, experience the ‘Digital Marketplace’ and...

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The Critical Success Factors for Digital Transformation Programmes

Right now it feels like the whole world is moving to digital at breakneck speed. Banks, insurance companies, retailers and large manufacturers are all looking at how they can digitally transform the organisation to keep up with customer demand, business expectations and compete globally. However, while digital transformation is becoming all-pervasive agreement on what digital transformation actually means, how to leverage its potential,...

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Happiest Minds declared “Startup of the Year” at The Smart CEO – Startup50 Awards

Happiest Minds Technologies, the next generation Digital Transformation, Infrastructure & Security and Product Engineering Services Company, won the "The Smart CEO Startup50 - Startup of the Year Award at the prestigious  "SmartCEO Startup50 Awards 2015: Recognizing the Leaders and Change-makers of tomorrow”. Happiest Minds was among the winners in the Rapid Growth Category. The Startup50 Conference and Awards was conceptualized with a very specific goal in mind: to recognize and reward entrepreneurs who’ve scaled up...

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