Here are Happiest Minds thoughts on what are some of the factors and parameters which influence these perceptions.
1.Expectation Management: Customer perceptions about
the product or service depend on whether it meets, exceeds or falls
below their expectations. Incidentally, these expectations are
originally set and/or influenced by the brand. “Don’t make promises you
cannot keep” goes the old saying and it continues to be true even in the
...
