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Friday, 3 November 2017

Google's Major Algorithm Updates

1. Panda

Launch date: February 24, 2011
Hazards: Duplicate, plagiarized or thin content; user-generated spam; keyword stuffing

How it works: Panda assigns a so-called “quality score” to web pages; this score is then used as a ranking factor. Initially, Panda was a filter rather than part of Google’s ranking algo, but in January 2016, it was officially incorporated into the core algorithm. Panda rollouts have become more frequent, so both penalties and recoveries now happen faster.

How to adjust: Run regular site checks for content duplication, thin content and keyword stuffing. To do that, you’ll need a site crawler, like SEO PowerSuite’s Website Auditor.

To check for instances of external content duplication, use a plagiarism checker like Copyscape.

If you have an e-commerce site and cannot afford to have 100 percent unique content, try to use original images where you can, and utilize user reviews to make product descriptions stand out from the crowd. For more tips on content auditing, jump to this six-step guide.

2. Penguin

Launch date: April 24, 2012
Hazards: Spammy or irrelevant links; links with over-optimized anchor text

How it works: Google Penguin’s objective is to down-rank sites whose links it deems manipulative. Since late 2016, Penguin has been part of Google’s core algorithm; unlike Panda, it works in real time.

How to adjust: Monitor your link profile’s growth and run regular audits with a backlink checker like SEO SpyGlass. In the tool’s Summary dashboard, you’ll find a progress graph for your link profile’s growth. Look out for any unusual spikes: those are reason enough to look into the backlinks you’ve unexpectedly gained.

The stats that we know Penguin takes into account are incorporated into SEO SpyGlass’s Penalty Risk formula. To check for penalty risks, go to the Linking Domains dashboard, navigate to the Link Penalty Risks tab, select your links, and click Update Penalty Risk. When the check is complete, check with the Penalty Risk column, and make sure to look into every link with a score over 50 percent.

For a more detailed guide on link auditing, jump here.

3. Hummingbird

Launch date: August 22, 2013
Hazards: Keyword stuffing; low-quality content

How it works: Hummingbird helps Google better interpret search queries and provide results that match searcher intent (as opposed to the individual terms within the query). While keywords continue to be important, Hummingbird makes it possible for a page to rank for a query even if it doesn’t contain the exact words the searcher entered. This is achieved with the help of natural language processing that relies on latent semantic indexing, co-occurring terms and synonyms.

How to adjust: Expand your keyword research and focus on concepts, not keywords. Carefully research related searches, synonyms and co-occurring terms. Great sources of such ideas are Google Related Searches and Google Autocomplete. You’ll find all of them incorporated into Rank Tracker’s Keyword Research module.

Use these insights to understand your audience’s language better and diversify your content. By creating comprehensive content that satisfies searcher intent, you’ll win both in terms of engagement and SEO. We’ll look at comprehensiveness in more detail later in this post when we discuss RankBrain.

4. Pigeon

Launch date: July 24, 2014 (US); December 22, 2014 (UK, Canada, Australia)
Hazards: Poor on- and off-page SEO

How it works: Pigeon affects those searches in which the user’s location plays an important part. The update created closer ties between the local algorithm and the core algorithm: traditional SEO factors are now used to rank local results.

How to adjust: Invest effort into on- and off-page SEO. A good starting point is running an on-page analysis with WebSite Auditor. The tool’s Content Analysis dashboard will give you a good idea about the aspects of on-page optimization you need to focus on.

A good way to start with off-page SEO is getting listed in relevant business directories. Not only do those act like backlinks, helping your site rank; they rank well in Google themselves. You can easily find quality directories and reach out to webmasters asking to get listed with LinkAssistant.

Just click Look for Prospects, select Directories, and enter your keywords. It’s a good idea to specify category keywords plus your location (e.g., “dentist Denver”). In a moment, the tools will return a list of relevant directories in your niche, along with the site owner’s email addresses.

For more tips on local SEO, jump to this guide.

5. Mobile

Launch date: April 21, 2015
Hazards: Lack of a mobile version of the page; poor mobile usability

How it works: Google’s Mobile Update (aka Mobilegeddon) ensures that mobile-friendly pages rank at the top of mobile search, while pages not optimized for mobile are filtered out from the SERPs or seriously down-ranked.

How to adjust: Go mobile and focus on speed and usability. Google’s mobile-friendly test will help you see which aspects of your page’s mobile version need to be improved. The test in integrated into WebSite Auditor so you can check your pages’ mobile friendliness quickly. You’ll find it in Content Analysis > Page Audit, under the Technical factors tab.

6. RankBrain


Launch date: October 26, 2015
Hazards: Lack of query-specific relevance features; shallow content; poor UX

How it works: RankBrain is part of Google’s Hummingbird algorithm. It is a machine learning system that helps Google understand the meaning behind queries, and serve best-matching search results in response to those queries. Google calls RankBrain the third most important ranking factor. While we don’t know the ins and outs of RankBrain, the general opinion is that it identifies relevance features for web pages ranking for a given query, which are basically query-specific ranking factors.

How to adjust: Optimize content for relevance and comprehensiveness with the help of competitive analysis. With the help of WebSite Auditor‘s TF-IDF tool, you can discover relevant terms and concepts used by a large number of your top-ranking competitors: those are a brilliant way to diversify your content.

7. Possum

Launch date: September 1, 2016
Hazards: Tense competition in your target location

How it works: The Possum update ensured that local results vary more depending on the searcher’s location: the closer you are to a business’s address, the more likely you are to see it among local results. Possum also resulted in greater variety among results ranking for very similar queries, like “dentist denver” and “dentist denver co.” Interestingly, Possum also gave a boost to businesses located outside the physical city area.

How to adjust: Expand your keyword list and do location-specific rank tracking. Local businesses now need to be targeting more keywords than they used to, due to the volatility Possum brought into the local SERPs. As you check your rankings, make sure you’re doing this from your target location (or, better yet, a bunch of them). You can do this in Rank Tracker under Preferences > Preferred Search Engines. Click Add Custom next to Google. Next, specify your preferred location — you can make it as specific as a street address.

8. Fred

Launch date: March 8, 2017
Hazards: Thin, affiliate-heavy or ad-centered content

How it works: The latest of Google’s confirmed updates, Fred targets websites that violate Google’s webmaster guidelines. The majority of affected sites are blogs with low-quality posts that appear to be created mostly for the purpose of generating ad revenue.

How to adjust: Review Google Search Quality Guidelines and watch out for thin content. If you show ads, make sure the pages they are found on are high-quality and offer relevant, ample information. This is basically it: Don’t try to trick Google into thinking your page is about something when it really is a gateway page full of affiliate links. Most publishers make money off ads, and that’s totally legit as long as you are not cheating.

Monday, 19 June 2017

Best Tools to Test Website Load Speed Worldwide

One of the main challenges for blogger, small business, a non-profit organization, a personal website has is “Page Load Time.”

Studies show that user leaves a site if it hasn’t loaded in 3 seconds. Nobody likes a Slow Website.
Speeding up Website is important. “The web should be fast” (Google says). Google has incorporated site speed in search rankings.

How fast your website load on a desktop browser and mobile browser?

Let’s try the following tools to test the time taken to load the web page globally excluding China. They all give you actionable information along with the following to optimize your website for fast loading.

  •     Time is taken to load the page
  •     Page size
  •     Number of requests made to load the page
  •     YSlow score
  •     PageSpeed Score
  •     Waterfall chart
Website Speed Measurement Tools


Wednesday, 14 June 2017

Will SEO die?


SEO Is Not Dead And Will Never Die



It's funny because, six years later, SEOs are still optimizing website content for search engines and there seems to be no shortage of people who want our help. Truth is, SEO will be here for the foreseeable future. I explained to all, why SEO can never die!



1. SEO Makes Money

Google still has the potential to provide an enormous amount of traffic through organic search, and does for all of my clients. An enormous amount of money is at stake. Where there's money, there is competition and a willingness to spend money to win.

2. SEOs Bridge the Gap

Search engine best practices aren't intuitive (try explaining rel=canonical to someone who isn't familiar with SEO). There will always be a need to communicate best practices to people whose primary focus isn't SEO every day. This is especially true as Google (and other search engines like Bing, Baidu, etc.) continues to change the rules.

3. SEO Communicates With Customers & Prospects

Figuring out intelligent ways to scale keywords across an organization's digital landscape will always be important. People forget that keywords aren't an SEO thing. They're a marketing thing.

The first rule of communication: speak in a language that your audience understands. Good keyword research is actually user research into the language that is most often used by your prospective and current customers to describe your products, services and content topics. Ignore at your own peril.

4. SEO Benefits Users

Many of the same activities that benefit SEO, benefit user experience:

  • Keyword research and communicating that research to all team members.
  • Meaningful, keyword focused page titles.
  • Intelligent keyword-focused meta description tags.
  • Correct spelling.
  • Easy to use, keyword focused global navigation template.
  • Social media inclusion of important web pages.
  • Elimination of technical errors.
  • Elimination of broken internal links.
  • Acquiring links from relevant sites that provide value to the end user.
  • Ensuring that content links internally to relevant pages when it makes sense to do so for users.
  • Click path testing to improve user experience and decrease bounce rate.
  • Eliminating 404 pages that shouldn't exist.
  • Eliminating duplicate content.
  • Eliminating hurdles for search technology to index content (Flash, JavaScript, AJAX).
  • Using web analytics to improve site performance.
  • Otimizing video and image content so that it can be indexed and so that it has meaningful, keyword focused titles.
  • Optimizing PDF documents so they have meaningful, keyword focused titles and content.
  • Content gap analysis to ensure that your site addresses subject matter important to your users.
  • Ensuring that old pages properly redirect to new pages.
  • Ensuring that press releases use appropriate keywords.
  • Ensuring that content management systems don't cause problems for search engines based on their inherent structure.
  • Ensuring that companies are sending the signals necessary for search engines to understand which country a particular piece of content is most relevant to.
  • Reducing page load speed as much as possible.
  • Ensuring that sites adhere to proper accessibility standards.
  • Training internal teams on SEO best practices.

Tuesday, 4 April 2017

Traffic Generation Strategies

  1. Pay per click – stick with google, msn and yahoo.
  2. Social bookmarking. I have had a lot of success from this. It can give your blog or website a lot of exposure. Note I said website, you don’t have to have a blog to social bookmark your pages. If you don’t know much about social bookmarking.
  3. Link Directories – creating links back to your website is a must and I still add my sites to link directories all the time.
  4. Submitting a press release gives you now only exposure, but if you do it right nice one way links back to your website.
  5. Syndicate Videos. This is a great way to create viral traffic.
  6. Website on Business cards. Not all marketing should be done online. I have have a whole article devoted to this.
  7. Reciprocal linking with relevant sites. Even though google has devalued reciprocal links they should not be ignored. If the site is relevant and gets good traffic some of it may come your way. I have several links created this way that draws me traffic.
  8. Submit your site to DMOZ. It can litterally takes years to get listed, so you should start early after you have a couple months of content.
  9. Use pictures in your posts. When google or yahoo find them they will index them give your site another place to draw traffic from.
  10. Claim your blog in Technorati. If you have a blog this is a must.
  11. Add relevant answers to answers.yahoo.com. If you have a good content site you can put a reference to your article in the resource box when you answer a question. I get nice traffic whenever I do this from yahoo. Don’t spam, be helpful, you should be trying to genuinely help people.
  12. Create a google sitemap. I install XML sitemaps (http://www.xml-sitemaps.com/) and check out the unlimited sitemap version. For only $19.99 its a great deal.
  13. If you blog is setup to automatically ping your site when new articles are added, keep your ping list up to date. I will publish my ping list in a seperate article or send it out in my newsletter.
  14. Check out Submit religiously to relevant carnivals.
  15. Use h1, h2 and h3 title tags. This is standard SEO, but important to help your article rankings. If you can break up your articles and give your keywords a title tag.
  16. Bold, highlight or italicize your keywords. Don’t overdue this as it will be too spammy. Trying starting a section in your article with a highlighted keyword. Rumor has it that some search engines are starting to pick up on highlighted words in order to determine a pages relevance.
  17. Submit articles to Ezinearticles.com. Make sure your bio includes a link back to your site and that link is an anchored keyword (i.e. parenting, parenting tips, dog collers, cat care, etc).
  18. Free Contests –  Can you offer something for free to giveaway? People are always looking for free things. Make sure it is specific to your niche.
  19. Do reviews of websites in your niche and maybe even give away special awards.
  20. Setup a profile in Aboutus.org and create anchored text links back to relevant part of your site.
  21. Join Myspace and join relevant communities. Make comments to those communities on a regular basis and request friends. Don’t forget to have link back to your website form your profile.
  22. Join your local better business bureau or chamber of commerce to help gain offline exposure.
  23. Make sure comments are turned on. This is a great way to get free content. If you do this make sure you have spam software on your site. For wordpress I use akismet and review all my comments that are not flagged as spam.
  24. Build articles around long tail keywords. While it may be hard to rank on a keyword such as “parenting”, getting ranked on a keyword phrase such as “getting kids to listen” is a lot easier. Most of my traffic comes from long tail keywords, and I am not complaining.
  25. Create and promote fresh, unique, content rich articles. This is the food of search engines and when promoted properly will be picked up readily and ranked by the search engines. If you are not a writer, consider using a service such as Need An Article for very reasonably priced unique articles search engines love.

Keywords and Key phrases


Define Keyword.
 
Keyword is a Word that search engine user might use to find relevant website.

Define key phrase.
 
• A search phrase made up of keywords called key phrase.
• Also Key phrase is a Combination of keywords.

Difference between Keyword and key phrase.
 
• Keyword is single keyword search query and keyword phrase is combination of keywords.
• Keyword phrase has less competition as compared to keyword and keyword helps for getting relevant traffic for your sites.

Define Keyword Density.
 
• Keyword density is a measure of the relative frequency of the word expressed in percentage

Thursday, 30 March 2017

ChennaiBlinds Contact Help Line Phone Email Address - 9940880083

ChennaiBlinds toll free number, ChennaiBlinds customer care contact, help line in Chennai and top city’s in India, ChennaiBlinds customer care support email id number, ChennaiBlinds Customer CareNumber, ChennaiBlinds Customer Support Number, ChennaiBlinds Helpline Number, ChennaiBlinds 24x7 Number, ChennaiBlinds email id,  Helpline Number of ChennaiBlinds, Customer Support Number of ChennaiBlinds, Contact Number of ChennaiBlinds, ChennaiBlinds.com customer care complaints email id contact number in india ChennaiBlinds customer care service number in chennai, hyderabad mumbai bengalore india delhi pune contact help line support email ids and customer care and other help line support service ChennaiBlinds.com contact number



ChennaiBlinds Customer Care Service Numbers : +91-9940880083


Services :  Blinds & Curtains

ChennaiBlinds Customer Care Contact Help Line Phone Email Office Address

ChennaiBlinds Official Web Site : http://www.chennaiblinds.com

ChennaiBlinds Sales Help line Support Email Id : sales@chennaiblinds.com (For Sales questions)

ChennaiBlinds
2D2 Mandira Building, North Boag Road, T-Nagar
Chennai-600017
India.
Mob: +91-9940880083


CapriCoast Customer Care Phone Number Email ID Office Address


Here in this article, we will be helping customers in the queries like how to contact CapriCoast? Is there any toll free helpline availed by CapriCoast? what is the customer care phone number of CapriCoast? what is the office address of CapriCoast? how to contact the customer care department of CapriCoast? The detailed contact information of the Company such as customer care phone number, customer care email ID, head office address, phone number, email id, fax number, social profiles, website, etc and other important links which are required by the customers are present here in this article. Enjoy shopping and contact this shopping portal for the support using the details we are sharing.

CapriCoast Toll Free Number: 1800-102-0717

CapriCoast is a unique and very much useful online portal that caters to the modern demand of the people for high quality and efficient modular kitchen and wardrobes. Today, people want their home to look beautiful and less messy. Same goes for the kitchen. Kitchens have come a long way now with availability assorted designs and looks and colours of the modular kitchen which are equipped with all the latest and much in demand features like cabinets and chimney to name a few. The company is dedicated to bringing new look to your kitchen as well as bedroom and drawing room with its state of art wardrobes and other furniture items that are high in demand. Just scroll through the various designs of modular kitchens and wardrobes and you will definitely something that suits you and your pocket as well.
 

CapriCoast Customer Care Contact Details

Capricoast contact details are all available here for the benefit of the customers.  Just scroll through the page and you will find each and every detail effortlessly.

CapriCoast Toll Free Number: 1800-102-0717

Customer care contact number is also available to handle customer queries on call. The customer support is capable enough to handle all the queries and gives them the appropriate solution. It is a toll free number so customers can even get solutions to their queries without paying for the call charges

CapriCoast Customer Care Email ID

Customer Support: support@capricoast.com
Other Queries: info@capricoast.com
customer support and other queries related email ID have been provided which makes it easy for the customers to get their queries solved through mail itself.

CapriCoast Head Office Contact Details

CapriCoast Head Office Address: CapriCoast Home Solutions Pvt. Ltd, #728, Grace Platina, 1st and 2nd floor, CMH Road, Indiranagar, Bengaluru – 560038, INDIA.
CapriCoast Head Office Phone Number: 1800-102-0717
CapriCoast Head Office Email ID: info@capricoast.com

CapriCoast Official Website: www.capricoast.com

Social Profiles


Important Links


If you have any kind of doubt or queries in your mind, it is possible to clear them all through the chat with us option which is easily available on the website. Just click on the link and customer care executives will help you with your query at the same time.



Everyone wants their kitchen to be bold and beautiful with all the essential features present in it. CapriCoast offers you just the same with its high quality and effective modular kitchen models. In addition, it offers you guide as well that will enable you to get all the latest kitchen features within your budget. Here, you can read the various interesting blog that will definitely enhance your vision.