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Showing posts with label 7 SEO Tips for E-commerce Websites. Show all posts
Showing posts with label 7 SEO Tips for E-commerce Websites. Show all posts

Wednesday, 17 January 2018

6 Ways Your Website Navigation Can Better Convert Visitors into Customers

Even a minor change brings a big difference. And your website navigation is a great example.  There is a big difference between good and bad navigation. Users can struggle while browsing your website, but they cannot identify it. Only developer can detect. The structure and labels of your website navigation carry a huge impact on results.

Find why.
  •     Website navigation affects visitors’ experience to your website
  •     It affects traffic: how much traffic you will get or how high you will rank
  •     It validates how user-friendly the site is
  •     It affects conversions: what number of visitors convert into leads and customers
In order to develop a good navigation site, we need to reach new levels of interaction with our audience.
Be descriptive. Add descriptive key phrases or labels in your navigation. They are good for search engines.

Find how.
  • In every site, the navigation bar is supreme to show relevance to search engines. Since it is available on every page, descriptive label is a good way to impress the search engines.
  • Descriptive labels in a navigation bar are good for visitors, as it (navigation bar) appears on every page and is a key place to communicate directly. When you list your main services or products on the navigation bar, it will be easily understandable at a glance.Visitors will realize that they’re in the right place.
  • It also advisable to avoid adding labels like ‘solutions’ and ‘services.’Besides, don’t have one page listing all of your services. It will never rank.
Say ‘No’ to Format-Based Navigation
  • “Photos”and “videos,” are format-based navigation labels. They tell visitors only the format of the content, not the topic. A site with descriptive navigation is easier to use than the format-based navigation.
  • Bear in mind, visitors don’t go to a website in search of photos or videos. They visit a site to seek information and answers.
Say ‘Yes’ to Mobile-Friendly site
  • Competition is becoming tougher to make service easier.
  • Statics website is no longer the wave of your business. It is being replaced by mobile-friendly responsive design. Google also dumps sites without certain mobile-friendly features.
  • A mobile-friendly site is a way to simplify visitor’s experience on our site. Make your website easy and engaging to navigate on a mobile device.
 Avoid drop down menus
  • Popular, right?But not a good idea.There are two basic reasons to avoid using drop down menus.
  • Engines friendly: Drop down menus lead to arise problems for search engines to crawl, depending on how they’re programmed.
  • Visitors friendly: Drop down menus is annoying. Users are believed to move their eyes faster than their mouse. Such menu discourages visitors to skip some important pages.
  • However, one type of drop down menu performs well. If you have to show mega services, then it makes that moment of friction worth it.
  • A big site with a good number of pages and a wide range of products or services should have a mega menu.
Reduce the Number of Direct Navigation Links

You can probably come across with some websites that have a navigation that resembles a laundry list with 10 or more discrete items. It keeps users confused and hampers logical navigation. It also affects visitors flow and finally leads to reduce conversion rates.

We strongly recommended including the most important or most heavily trafficked pages. You can opt for dropdown menus or other navigation structures insteadfor less mission-critical links.

If you are looking out to revamp your existing website and make more user-friendly or want to develop a new navigation website, feel free to contact Digital Obsession. We can help you with customized website according to your needs. Our services include web development, web design, SEO, social media marketing and much more. With 24 years of cumulative experience, we can increase relevant traffic on your website.

Friday, 7 August 2015

7 SEO Tips for E-commerce Websites

E-commerce websites are rapidly increasing in order to accommodate the diverse needs of a growing e-clientele. More and more people are noticing that purchasing from the web saves both time and money and as a result the e-commerce community is becoming more and more competitive. A unique feature of an e-commerce website -as opposed to regular in vivo communities- is that the products keep changing and consequently so is the content, increasing the challenge to keep up with effective SEO practices.

Although it might be difficult to tackle the issue of SEO practices for e-commerce websites in one article, here are some tips that will definitely help you improve your site:

Architecture and Internal link building

Pay attention to the difference and complementary qualities between internal link building and link architecture. Although, both are essential for increased SEO, it is imperative that the site architecture factors in search engines right at its initial design. This will allow for increased traffic to be directed towards the site which will in turn improve the internal link building capacity.

Clean URLs

A clean URL, that is easy to read and free of query strings can make a big difference both in the traffic directed to your e-commerce website as well as in terms of enhanced usability as it would be much easier for users to remember and share your product’s URLs. Both people and search engines prefer clean URL’s and it is true that a search engine will identify and list relevant URL’s to a particular search query.

Mobile design

More and more users are accessing the web through mobile and tablet devices and this fact should be taken into serious consideration when optimizing your e-commerce website. Providing a responsive platform of your e-commerce website will ensure that your content is accessible through any device, without having to build separate sites, by simply investing in the one you already operate.

Frequent usage of Webmaster Tools for errors

Webmaster Tools carry several features that can help you improve your site for search engines as well as visitors. Although you can’t technically prevent all 404 error pages, you can utilize Webmaster Tools to minimize their occurrence and create a more reliable answer for search query.

Content marketing with blog

Undoubtedly quality content is essential to attract customers; it shouldn’t however come at the expense of proper SEO as it would be buried in the search results. Try to connect your content with effective SEO practices by providing internal links to your products, frequent updates and keyword targeting.

Usage of

Utilizing standardized markup for your HTML can provide your e-commerce website with the microdata needed to facilitate the information on your web pages more effectively so they can produce results that are relevant to users’ search queries.  Utilizing frequently will assist in developing a standardized markup strategy which will align with your optimization efforts and your traffic goals.

Products description

Each product on your e-commerce website should have a unique description which will ease user visibility and quick decision making. Although some of your products can be similar there are ways to enhance their usability by adding slight different descriptions that can make the difference between 2 similar products. The description should be kept relatively short (60-80 words) and should offer enough quality description that will direct your customers to make informed purchasing decisions rather quickly.

In conclusion, one can see that although e-commerce is a challenging field to enhance optimization practices, it is however possible, if some tips are taken into account and implemented. When building or re-building your e-commerce website you don’t have to “re-invent the wheel” to make it SEO and user friendly, you just have to adjust what’s already out there and make it work for your unique needs and clientele.