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Showing posts with label White Hat VS Black Hat Techniques. Show all posts
Showing posts with label White Hat VS Black Hat Techniques. Show all posts

Thursday, 13 August 2015

White Hat VS Black Hat Techniques

SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve.

These methods is classified as:

White Hat (Ethical or Natural)SEO
  • White hats tend to produce results that last a long time.
  • An SEO technique is considered white hat (ethical practice) if it conforms to the search engines' guidelines and involves no deception. White hat SEO tricks is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.
  • White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose.
Black Hat (Unethical or Un-natural) SEO
  • Black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.
  • Black hat SEO i.e Unethical Practice attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.
Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review.

Always focus on white hat i.e ethical search engine optimization (SEO) techniques, for better visibility in search engines. NEVER try Black Hat techniques in attempt to improve fast ranking in Search Engines.