Top 5 Reasons for investing in Customer Experience

Gone are the days when the key to success in business is determined by a premium quality product/ service, value for money and good customer service. In this age of extreme competitiveness led by disruptive technologies and the allied digital transformation services, the key to success of any business lies in the Customer Experience that you are delivering. With the widespread reach of social media and real time interactions via the internet, the room for customer expectations has become broaden. The Customer Experience in this digital...

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How to Select the Right Set of Devices for Mobile Testing?

Mobile phones have been a great revolution of mankind. Big static land phones have slowly got obsolete and mobile phones are now an indispensable part of our everyday life.  In today’s world, almost every person owns, at least, one phone and a few have more than one. The smart phones’ entry into the market have made people go crazy and it is the gadget in which people are so dependent that without it they would feel lost. It is now very...

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Is An OmniChannel Officer Inevitable?

The rapid advances in the technology landscape and proliferation of digital have taken customers beyond multi-channel to an Omnichannel retail experience. Global retailers that include the likes of Macy’s, Saks and Lowe’s have already moved in this direction enabling customers to shop anytime, anywhere and enjoy consistent and delightful experience. Omnichannel retail aims at enabling sales initiatives through multiple channels – online,...

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Five Parameters That Influence Customer Experience

Here are Happiest Minds thoughts on what are some of the factors and parameters which influence these perceptions. 1.Expectation Management: Customer perceptions about the product or service depend on whether it meets, exceeds or falls below their expectations. Incidentally, these expectations are originally set and/or influenced by the brand. “Don’t make promises you cannot keep” goes the old saying and it continues to be true even in the ...

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