How To Get The Right Visitors To Your Website

How To Target More Traffic To Your Website

Clearly, no webmaster will ever want to have few visitors on a daily basis. As much as possible, they want to maximize the potentials of their websites, products, and services. They want a great number of visitors regularly. Why? Because that will essentially mean getting enough traffic for the site and boosting their ego that they are able to provide quality content and information to the public. So, how do you optimize your website? One way is to of course, to target traffic!

Why is it necessary to target traffic?
Seriously, traffic to any Internet website plays as a great factor considering the amount of money that it can potentially generate. A webmaster like you must have one determined goal. That is, to be able to generate as much traffic as you can.

What are the best techniques in targeting traffic to the website?

Through time, the experts have come up with a variety of ways on how to drive more traffic to the Internet-based businesses. Here are some of the tried and tested ones that you may likewise go for in order to ensure that your website gets a top rank as well.

Link Chain

This refers to the back links that you need to create. Back links can be formed from other webmasters whose businesses are focused on the same niche that you have. Link campaigning is very important as this will promote more traffic to your site. Getting Back links is very important for getting the right visitors

Another useful way of generating a link chain is by means of writing informative and intelligent comments on forums and blogs of other individuals wherein you can leave your link for those interested to follow. This can be very effective because a lot of people out there are normally curious to find out what the link has in store for them.

Articles Submission

This is somehow being overlooked by some but is a very effective means to get more traffic. Unique, intelligent, and informative articles are necessary. Submit them to different article directories. You should play well with the essential keywords and key phrases that are related to your niche so that people can easily find them. Be sure to include a resource box that directs to your own website.

Join in the Free Directories

When you promote your website, that means it will be getting more traffic. But if you don't have the budget for that you can always go for the free website directories. When word has been spread about it, then, chances are always people will get to know about your business and eventually patronize it.

Blogging

Informative content is what your followers deserve. If you got the talent in writing and you are very abreast of different topics, you can come up with blogs. Be sure to update it every now and then. Don't forget to always include your website link.

Social Networking Website

Another effective means of gaining traffic is by promoting for free through the use of the social networking sites. Because you have a network therein, your marketing campaign can be easily pushed through.

Try all these methods, especially linkbuilding and target traffic to your website. Why not do it now?

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Why Organic Search is better than Paid Search Ads

Have you invested in SEO strategically?

Today the choices in digital marketing for a CEO / Marketing VP are many. You can use Google Adwords or Bing Ads for search ads. You can use paid promotion in  Twitter, Facebook, LinkedIn, Instagram and Pinterest.  No longer are you totally dependent on Google rankings. Thank God.

Can you neglect organic search? Should you stop investing in SEO?
There are several reasons why SEO is still the king.

Organic Search Delivers Relevant Traffic

Organic is much better for delivering relevant traffic. paid search ads deliver better conversions, but deliver only 10 percent of overall total traffic. Results show that a using both channels optimizes  delivery of high performing content. Combining organic and paid search increases website traffic, but more crucially, it will yield a bigger return on the investment.

Social Drives only 5% of the Traffic

A large-scale study found organic search drives 51 percent of all visitors to B2B and B2C websites, dominating all other non-organic search channels, including paid search (10%) and social (5%).

Click-Through Rates (CTRs) are better

Search engine users overwhelmingly click on organic results on Google and Bing : 94 percent click on organic results as compared to 6 percent for paid ads (PPC ads). On an average, users clicked on one of the top three results 68 percent of the time.

Loyalty

Social media and paid ads might be traffic generators, but they are not long-term customer creators. The bounce rates are high, and the number of pages visited is very low. Social media is meant to drive article visits, not overall site traffic and customer loyalty.

You keep paying for interruption marketing, i.e., paid ads or promoted content

Paid search traffic only lasts as long as you keep paying for it. Stop spending, and you will see an instant dip in traffic.
In paid ads, the users did not seek you out. You interrupted their attention while they were browsing, and they thought, ‘this looks cool. Let me check it out. I may need this!’ There is no long-term loyalty or repeat visits from most of the visitors you get this way.

With organic search, the user mindset is different. The user is looking for you, or what you sell/provide. When they find you, if you provided an excellent experience, they usually come back.

Do not neglect organic traffic. Invest in SEO for long term benefits. These results will sustain you during those times when you cannot put more money into your paid budgets.

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