Siva Senior SEO Analyst

Summary

Having 2+ years of experience in Search Engine Optimization / Search Engine Marketing

Zinavo Technologies :

• I have started my carrier as blogger & SEO Optimizer in the year 2012.

• Joined as SEO Optimizer in Zinavo Technologies.

• Later confirmed as SEO Analyst and handled projects as an efficient team member come trainee for fresher of my team.

• Then got promoted as Senior Siva SEO Analyst in one  year in Zinavo Technologies.

• Handled projects on SEO, SMO, Online Reputation, Brand Reputation & Digital Marketing.

• Conducted SEO classes on On-page & Off-page Optimization & SMO session for freshers in Zinavo Technologies.

• Successfully completed 2 years of my working experience with Zinavo Technologies.

My Roles & Responsibilities:

• Working on the SEO, SMO, SMM, Local Business Listing & Web Analytics campaigns.

• CMS Driven/Dynamic Website On-Page Optimization(Wordpress, Joomla, Drupal, Dotnet, PHP etc) and website creation

• Website Optimization for Google, Yahoo & MSN (Bing).

• On-Page implementation and Website Enhancements for both Static & Dynamic Websites also.

• Generating Report for Traffic Analysis using Google Analytics, Stat Counter, Google webmaster, Bing webmaster and preparing the Manual report in both Excel & Word format of the keyword ranking.

• Blogging for Projects.

• Off-Page Optimization and Online Website promotion.

• Pre SEO, SMO, SMM & Local Business Analysis of Projects, Strategy formation for Optimization.

• Researching the best keywords using tool as Google Ad words(Planner Tool), SEMRUSH, Word Tracker, etc. with moderate competition and high search volume for high Ranking of website.

• Top Competitor Analysis which includes both website and back link analysis.

• Website Performance Tracking and Evaluation.

• Website Keyword Manual Ranking Report

• Handling SMO, Local listing for regional optimization.

• Create network on social networking sites as like Facebook, Twitter, Google+, LinkedIn etc, group creation and discussion, blogs commenting and creation, Forum commenting, image optimization, video optimization

• Reputation Management- Domain/Name Branding & Promoting

• Generate Sitemap in both Xml and Html for websites and index in Google webmaster.

• Google maps, Yahoo listing, Bing listing and other business sites

• Preparing Audits, Site Analysis Reports, Competitor Analysis & Business Analysis Report as per the client requirement.

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What’s Optimum Keyword Density for Better Ranking

SEO some time sounds like rocket-science as there are so many things comes in SEO for example: Keyword research, On Page optimization, Image alt tag, Outbound links, nofollow and many more which sometime makes us feel, can’t we just blog instead of writing content for better search engine visibility. Sadly, search engine is an algo and you have to help them understand about our content and site, you need to work on search engine optimization for better visibility and more traffic.

Good news here is, SEO is not at all tough and with few hours of time and good study material, you can easily understand the basics. I suggest you to browse our SEO and WordPress SEO archive, where you can get more information about SEO. Today, we will be looking into one more important factor of keyword ranking and that is Keyword density.

What is Keyword density in SEO?

In common word, Keyword density is percentage of number of times Keyword appeared on a Web page by total number of words in that page. So if in an article of 100 words you are using your Keyword 10 times, your density will be 10%. Many people use different ways and formulas to calculate Key word density and here is one such formula.

(No. of Keywords/ Total number of Keywords) * 100

There are other Formulas too, which you can refer here.

Idea of using Keyword many times in a Blog post is to make search engine bots understand your content better and you can rank for those Keywords. But, these was something which is thing of the past and now density of Keywords, value  less and quality of site and site authority matters more. Though, it doesn’t meant Keyword density doesn’t hold any value in SEO, in fact it’s one of the factor in On page SEO checklist.

What’s ideal Keyword density Percentage According to Google:

One of the most common myth is if we use our keyword many time, we will rank higher in SERP’s. There is no ideal or exact percentage for better ranking, though an optimum 1-3% of Keyword density along with Semantic Keywords and LSI Keywords works for me. If we talk about Google, Google suggest to write natural article with your Keyword in article. There is no ideal percentage but having your Keyword few times with natural occurring, will be helpful.

Check out this video, where Matt Cutts, bust the myth related to density of SEO Keyword in an article:

One should be careful with Keyword stuffing as it can lead to over optimization penalty or Google will treat your article as low-quality spam article. Instead, you should keep a good Keyword density percentage which looks natural and not stuffed. This is one of the most common problem I have seen in freelance copywriters, as they usually use Keyword many time in the article.

Last time, when I hired an author for writing an article and keeping a target Keyword in mind, he managed to add that Keyword almost 12 time in the article, and being a 3 word Keyword, that article doesn’t look more than a spam or article written for search engine. I usually make sure that my target Keyword percentage is not more than 1.5%.

If you are not a WordPress user, there are many online Keyword density calculators are available, which you can use to calculate density. Here are some of the suggestion for using your Keyword effectively in your article:

Use Keyword in Permalink

•     H1 tag
•     H2 Tag
•     Meta title Tag
•     Start of the article
•     End of the article
•     Bold and Italics your Keyword and other important Semantic Keywords
•     Add relevant Image and use your Target Keyword as anchor text

Though, at any cost avoid stuffing your article with Keywords just to increase Keyword density. Instead, I suggest try to make your content more useful and quality by adding values. You can use videos and slides and other medias to make it more informative and presentable.

Pointers:

•     Keyword density is useful but stuffing should be avoided
•     Article should look natural And not artificial
•     Use Keyword variation (Ex: Search engine optimization,SEO, search engine ranking )
•     Use LSI Keywords
•     Use WordPress plugin to check Keyword density
•     Use Keyword plugin for Better optimization

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Keyword Density for SEO

Keyword is a word used by search engines in its search for relevant Web pages. The keyword is what a potential customer is going to type into the search box on Google or one of the other search engines when looking for your product or service.  Finding out what the best keyword phrase is for your business can be tricky.  There are many people right now dedicated to doing research in order to figure out the correct keyword density for SEO. 

What is Keyword Density

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

In the most layman terms possible, keyword density is the percentage of times you use your keyword within a post. Percentage is important because it’s how Google and other search engines read your content.  Google is going to scan the content on your website and based on what the most used keyword or phrase is, that is how Google is going to categorize your website and then rank it.

How Many Keywords Should I Use?

It’s best to focus on only one or two keywords per page, especially if your keyword is extremely competitive.  For example, the phrase: keyword density for SEO gets 8 searches but Chicago gets 5,698.  Chicago obviously is the more competitive keyword here.  It will be more difficult to get the number one page rank using the keyword Chicago, so it will be important to focus completely on Chicago and not worry about other keywords.  But don’t forget that keywords can also be phrases.  So adding another word to Chicago can really narrow down your competition.  Chicago pizza only has 522 searches.  Again, doing your keyword research is incredibly important.

What Should My Keyword Density Be?

Google’s requirements say that no more than 2% of a web page’s words should be the keyword.  Any more than that will be considered spam.  However, Yahoo and MSN Search will permit as high as 5% keyword density for SEO.  Therefore, hitting a sweet spot of between 2% and 5% keyword density is probably your best bet.

Conclusion

Unfortunately, there is no magic number for optimal keyword density. The search engines have never specified a preferred percentage either, so SEO practitioners made estimates based on personal experience and observation. At one time, the recommendation was to use your main keyword at a density of three to seven percent and your secondary keywords at one to three percent.

Current wisdom holds that 7 percent may actually be too high, and that a keyword density of 1 to 5 percent provides good rankings. The actual percentage that is best for you will depend on your chosen keyword(s) and your particular industry or niche. A popular keyword in a popular niche will probably require a higher density, say 4 to 5 percent, than less commonly searched keywords. For a small, less competitive niche, a density around 2 to 3 percent may be sufficient.

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SEO Tips and Tricks

SEO Tips and Tricks

In SEO is  going to be more complex, so biginers are not much as easy , so they must need to follow some Best SEO Tips and Tricks

Excellent SEO Tips to improve On-Page optimization

• Interesting content to Read
• Quality Content
• Short and meaning Title
• Relative Meta Description
• Keyword Density Ratio
• SEO Friendly Url
• Keywords in First Paragraph
• Use of Headings(H1, H2, H3, H4)
• Focusing Keywords
• Image Optimization with alt tags

Interesting and Descriptive article – write your content interest to read and descriptive content otherwise No one is going to read and its affect the Bounce rate

Quality of the Content – Don’t copy Paste whole content from the other website Avoid Keyword stuffing and other Black-hat SEO tricks.

Short and meaning Title – title tag not exeeded in 70 characters and the keyword must included in the titles

Relative Meta Description – Writ a short and sweet 156 Characters and donot stuff all keyword in to the descriptions

Optimal Keyword Density Ratio – Maintain your Keyword Density in the Safe manner to not getting Google Algorithm Penalties.

SEO Friendly URL – Url of the content must be meaning full to the content.

Use of Headings – Use prober headings tags h1, h2, etc…

Image Optimization – images must includes alt tags and add name of the correcsponging images as keywords that will help you to improve the rankings

Tips to improve Off-Page SEO

• Use of Social Media
• Quality Link Building

Quality Link Building – Don’t build your Link too much faster. Quantity of Back links that’s not matter Quality will Matter.

Useful SEO Tricks

• Find LSI Keywords
• Use LSI Keywords more
• SEO Check Up

Necessaries of SEO Tips and Tricks

Always one thing we need to remember in SEO that is if we write Unique and Good Articles that is interest to read for a user not for search engines, remenber content is the king this is the one rule always survives you in SERP.

Hope this SEO Tips and Tricks will helps to boost your rank in Google.

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Social Media Marketing Services

Social Media Marketing

We inject the social life into your marketing communications so your brand is always the life of the online party.

With the explosive growth and popularity of social networks, interacting over the various social media mediums has become an almost daily ritual for many Australians. Communicating with peers, reviewing products and enjoying personal entertainment are just a fraction of the buzz that is social networking. This is why it is imperative to have a social media marketing strategy for your business today.

The emergence of social media has created a tremendous opportunity for businesses to connect directly with their target demographic, more so than any other marketing medium available today.

Facebook, Twitter, YouTube, Pinterest, Instagram, LinkedIn, Blogs and Forums…these are the most notable examples of social media channels. The biggest challenge for any business is working out how to leverage these channels effectively in order to create some buzz around your brand.Social Media Marketing requires a fresh, innovative approach compared to other traditional marketing techniques. The Defectors offer a wealth of Social Media Marketing experience, which enables us to create original and engaging social media campaigns for your business or brand.

Social Media Marketing is more than simply setting up a Facebook page or Twitter account. The “build it and they will come” approach will simply not work. You need a carefully devised strategy to attract audiences, rally them into action, encourage them to spread the word and keep them coming back.

Social Media Marketing is about creating an engaging presence for your brand across as many social media platforms as possible. We know how each of these social networks work and can create a strategy that integrates all the relevant social media channels for your brand. We can effectively connect you with your customers…now like never before.

Facebook Pages are a central part in any modern day marketing strategy. Social media marketing can not be overlooked, whether you are a big brand or a small business, Facebook evens out the playing field and enables both to engage new audiences in a fun, exciting new way.

Consider your Facebook Page both the face and the voice of your brand or business. You need to ensure your Page’s look is in line with your branding and that you are engaging your fans with the tone of voice that best emulates your brand and resonates with fans. Moreover, you need to consider if you’re getting the most out of your Facebook business page.

We custom design Facebook Pages with tabs designed to welcome visitors, encourage them to like your page and drive them into action. We design welcome tabs, email sign up tabs, competition tabs and promotion tabs.

Want to convert more visitors into fans? Why not offer a discount or deal that is conditioned on someone liking your page and signing up to your email newsletter We can design and build an app that does all of this.

Want to run a competition to attract new fans and engage your existing fans? You may not be aware but Facebook has some pretty strict Promotional Guidelines for Facebook pages and it is their requirement that all your comps are run on apps. We have extensive experience building competition apps and running them so they are in line with all of Facebook’s rules and State regulations.

SOCIAL MEDIA STRATEGY

From Facebook to Instagram, Twitter to Pinterest (and many more) we understand how each social media channel can benefit your business and the limitations of each. We specialise in making them all work together under one integrated social media strategy.

Social media should be the social extension of your brand, your brands social voice and personality essentially. We work with you to define your brand’s tone of voice and personality and bring this to life on social media. Social media is all about conversations – driving conversations with your fans and followers and between one another. We know how to spark these conversations and keep them going.

FACEBOOK PAGE MANAGEMENT

Consider your Facebook Page as both the face and the voice of your brand or business. You need to ensure your Page's look and feel is in line with your brand's attributes and that you are engaging your fans with a tone of voice that best emulates your brand and resonates with fans.

We can help you with the basic set up of your Facebook page including obtaining your custom URL (facebook.com/yourbrandname), Cover Photo and Profile Pic design, initial content upload and content optimization.

 We have experience in designing, building and running the whole spectrum of competitions including instant win, random win, photo contests, voting contests and 25 words or less competitions. We can also custom create any competition you have in mind and make it go viral.

Reward your most loyal fans with discounts, free gifts and deals, and attract new fans while you’re at it! We custom build apps which require users to like Facebook Pages, refer friends and sign up to an email database in order to receive a promo code or bar-code.

We can monitor and moderate your social media presence on an hourly, daily or weekly basis so you can focus on running your business. We have the experience you need to handle any comment and entertain your fans.

INSTAGRAM ACCOUNT MANAGEMENT

Instagram is testament to the age old adage a picture is worth a thousand words. It is also worth a thousand likes now! We can manage your Instagram account or help you create content and guide you through the best strategy to increase engagement and grow your followers into the hundreds, thousands or millions. We have done it all. Working with huge brands like Boohoo.com. St. Tropez Tan, Palmers Cocoa Butter and many more The Defectors know how to deliver your brand on Instagram with the perfect filter and flare.

SOCIAL MEDIA PAGE MANAGEMENT

We can also bring your brand to life with engaging content that sparks conversations and gets fans sharing your content with their friends. We consider your brand's tone of voice and personality and emulate these attributes across all of your social media pages with content that best reflects your brand as if it was as individual as you.

We can manage all your social media pages including Facebook, Instagram, Pinterest, Twitter and LinkedIn with ease using our team of social media managers whom all have years of experience in social media community management.

BLOGGER OUTREACH

We are connected with the best bloggers in the business. We are always looking or a new voice to help us promote great products authentically and with the utmost integrity. We are strategic in whom we choose to promote our clients brands and products. If it is not authentic it will never work and we do not believe in basic cash for comment deals. We want our advocates to be real and love what we have to offer them. We believe in our clients brands as much as they do, and we turn people into valuable brand ambassadors.

FACEBOOK ADVERTISING

Advertising on Facebook requires more than just putting together some ads and keeping your fingers crossed that they’ll work. You need a clear Facebook advertising strategy that outlines who your target audience is, what their interests are and what creative best resonates with them.

Optimising your Facebook advertising campaign is all about being organised and daily monitoring. We specialise in segmenting your ad campaign to improve your conversions and identifying which ads are the most successful with your audience.

We create ads with a strong focus on ROI and minimising your bid. We rigorously test the performance of all ads and amend ad creative and targeting based on our insights.

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Web Design Service

Web Design Service

We offers a wide range of platform options to choose from when designing your website. We specialise in popular Open Source platforms such as WordPress, Joomla, Drupal, Magento and OpenCart and have designed thousands of websites and applications over the years.

In addition, we have our own proprietary platforms WebConsole and WebCommander which combine our decade long experience and proven track record with thousands of successful websites and streamlined content management systems.

This means that We can make recommendation of a platform based on your technical competency, content type and content management preferences. A website that is built on lasting, flexible technology is a huge advantage for a business.we believe that a website is an incredible asset for any business but managing the website should not become a liability.

Responsive Web experience

Today we view sites on a huge variety of screen sizes across desktops, televisions, mobiles, tablets and wearables, because of this it can be a challenge to make your website respond dynamically all the options.

As we see the varieties of device sizes making the concept of uniformity obsolete, our website designers use the best of breed frameworks to prototype and develop techniques so that your content and navigation are user-friendly across all these devices.

Wether you require a single-backend responsive web design website that adapts your content across multitude of devices and sizes, or you require separate mobile specific site to deliver targeted content and functionality, or a mobile first design, Our responsive web design team will offer you options that will stand the test of time. We ensure that you have the best long-term return of your investment even when the technology is evolving at an unprecedented speed.

Website design for the modern age

Back in the day, just having a website was good enough. Today almost every sector is saturated with competition so the stakes have been raised. Website design isn’t simply about putting up a page with some nice graphics and hoping for the best. While this is actually how most companies do it, the successful website out there all follow a secret recipe. Actually not that secret, it’s very obvious but largely ignored.

So what is the website design secret of the big players?

Their websites are planned properly, designed and built meticulously and filled with appropriate and professionally created content. After that, they are maintained continuously. What’s more, all of that done by a massive team of people. Not that you need an F1 team to build a small website, but getting professionals involved in areas which aren’t your strong point just make sense.

A great website design is not a set & forget affair as most people would have you believe. If you are committed to have a thriving website it really is an ongoing commitment. A commitment to publish enough relevant and interesting content, a commitment to market the website outside of your pages and a commitment to participate in Social media which now weighs heavily on the the all powerful google search results.

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Graphic Design Services

You want great results for your business.

Great design gives your business an edge – communicates who you are, what you do and what sets you apart from the competition.

Graphic design isn’t simply applying colour to paper; it is the aesthetic arrangement of type and image in order to interest, inform, persuade, or sell. The image your company projects is critically important to its success. We are more than just a printing service; they also provide quality graphic design services. Experienced with a wide range of customers,Our graphic designers understand how to help you achieve the best results for you and your company.

Effective communication happens by design.

That’s where Our Graphic Designers can help. Our designers have created high impact marketing communications for hundreds of businesses – they know how to woo your customers to give your business a boost. our graphic designers are able to assist with everything from your logo and branding to your next run of catalogues, brochures or flyers. Don’t leave graphic design to chance: leave it to the experts.

Graphic Design solutions we offer  include:

•     Business Card Design
•     Brochure Design
•     Direct Marketing and Flyer Design
•     Magazines and book layout design

We can help with the following aspects of website design:

•     Business websites design
•     Custom website development
•     Responsive website design
•     Mobile website design
•     Wordpress design and development
•     Ecommerce website design

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Responsive Web Design Services

A mobile responsive website is no longer a luxury. It’s a necessity.

With over 60% of all internet traffic now coming from a mobile device, it is essential that a website that can be viewed from any device; be it a smartphone, tablet or a desktop computer.

The Top 3 Questions About Responsive Web Design.  

1. What Is Responsive Web Design?

Responsive web design is a method of building a website that is simply able to adjust to whichever screen size it is being viewed on. This provides an optimal viewing capability and enhanced user experience for potential customers who will be visiting your website from a smartphone or mobile device.

Shockingly, despite the growth in the use of mobile devices and responsive websites, the majority of business websites are not mobile compatible and therefore will not successfully render on mobile devices or smartphones.

2. How Is A Responsive Website Different To A Regular Website?

Prior to websites being built with responsive web design techniques, the layout and framework of websites had a ‘one size fits all’ approach. This is because up until recently, most people viewed a website from a desktop computer or a laptop.

So with a non- responsive website, if someone was to view this from a mobile device or a smaller screen, they would often have to zoom in to read text and click on links. A non- responsive website leads to a frustrating user experience and causes a lot of people to quickly leave in favor for websites that are mobile friendly.

According to a recent study by Google:

• 48% of users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly
• 36% said they felt like they’ve wasted their time by visiting those sites
• 52% of users said that a bad mobile experience made them less likely to engage with a company
• 48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business

In the already competitive world of online marketing not having a responsive mobile website could mean the difference between you and your competitors.

3. How Does Responsive Web Design Work?

Responsive web design is achieved by a web developer including instructions (or lines of code) to re-size the web design relative to the size of the device it is being viewed on. This is most commonly achieved by readjusting the width and or height of certain elements on the page like images and navigation items. Responsive web design uses multiple web development techniques which were first combined for this purpose by Ethan Marcotte who wrote a manifesto on responsive design.

The best responsive web design results are achieved by having a mobile first approach. This means that websites are now being designed for mobile devices first and then being adjusted for larger screen sizes like desktops. Customer opinion supports this practice as 85% of web users think a company’s mobile website should be as good as or better than their desktop website.

4. Will A Responsive Website Benefit My Business?

A mobile friendly website is essential not only for providing a good user experience, but also for being found online as it’s a crucial aspect of a good SEO strategy (search engine optimisation). Over 20% of Google searches are performed on a mobile device and Google have also launched Mobile friendly badges in the search results to help guide users on mobile devices.

This means that businesses with a mobile web design are likely to receive a higher proportion of traffic from search engines than those who do not. Ultimately an increased volume of traffic will result in an increase in sales and leads for your business.

Responsive website design in particularly beneficial for eCommerce websites as a mobile friendly shopping cart will result in a more intuitive checkout process. This will result in an increased conversion rate and reduced cart abandonment rate, which translates to an increase in sales. According to eConsultancy 62% of companies that designed a website specifically for mobile had increased sales.

Whether you’ve already got a website or you’re planning your first web design, having a mobile friendly and responsive website should be at the top of your priorities. Partnering with a web design & web development company who specialise in responsive WordPress websites and has a team of experienced responsive website designers and developers is essential to achieve an optimal mobile user experience for your customers.

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Multilingual SEO Services

Multilingual SEO

It is well known that though English is the prominent language in usage in the world, in many countries the internet users like to search the web in their local language only. If you have optimized your web pages for English language and your target audiences are the countries where English is not prominent then your SEO will go in vain. This might lead to your website not showing up in the SERPs of the local search engines. This is why the Multi Lingual SEO has taken a vital place on SEO Services.

Our Multilingual SEO Services

•     Strategies for analyzing the search terms for specific countries
•     Competitor analysis for local market
•     Analysis of the search terms based on the language
•     Content Translation
•     Search Engine Optimization for obtained search terms

Benefits of Multilingual SEO

•     Target the right audience and local markets easily
•     Improve your ROI considerably
•     Market your products/services worldwide
•     Generate more traffic to the site

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The Advantage of Having a Blog on your Website

Having a blog on your business website is a smart move if you want to engage people in your brand. A blog is the ideal way to provide valuable information about your products and services and connect with your customers and prospects.

Creating high-quality, relevant content using targeted keywords in your blog posts will help boost your visibility with Google and other search engines.

Let’s take a closer look at why your business website needs to include a blog.

3 Advantages of Having a Blog on your Website

Deliver Fresh Content

Writing a blog puts you in a position to frequently add new content to your website which in the eyes of search engines (such as Google) makes you and your business worthy of recognition. You see pages such as your Homepage, About Us and even your products remain pretty much the same on a day to day basis. But adding new content in the form of regular blog posts (2 to 3 times per week minimum) will ensure that you’re rewarded with higher rankings when it comes to search engine results.

More Internal Links

It’s a fact that the more internal links you have the more engagement your website is going to have. The good news is that when you add a new blog post it can also become an internal link connected to your Homepage and other pages on your site. As your blog posts gain in popularity chances are that search engines will redirect your blog readers to other pages on your website too and that has to be good for business.

Increase Site Traffic

Good blog posts will help drive more traffic to your website but a great blog post that adds value to your target audience can create a huge buzz for your business website if it’s promoted the right way. If you can gain a reputation for relevant and informative blog posts then you will enjoy more site visitors who will not only make a point of coming back to your website to read and subscribe but will share your posts and promote them for you on social media.

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Consider When Choosing a New Domain Name

We’re often asked by online marketing clients and others to help choose a domain name for their site.

From a strict SEO perspective, there is indeed a debate as to whether the domain name affects rankings in the search engines. In addition to this, we also think about how it will impact the user’s experience – from the first impression it creates when it’s first noticed to how easily people remember it.

While there are several things to consider when choosing a new domain name, your web address should meet the following 4 criteria.

1. Easy to remember

Your domain should be as descriptive of your business as possible so it helps explains to newcomers what your business is about. This includes the order of words as well as the words themselves.

2. Easy to spell

Try to avoid words people may have difficulty spelling. This will save you headaches when trying to give your web address over the phone and help avoid typos from people typing it in directly or in any press coverage.

3. Contains keywords (industry, location, etc.)

While it’s debated as to whether there are any SEO benefits to be had in your domain name, all things equal, it may help. Use hyphens to separate words so search engines can recognize them (seo-advantage.com vs. seoadvantage.com). If you do this, be sure you purchase both domains so you can redirect folks who don’t use the hyphen and not lose out on their traffic.

4. Brief

What’s a good length for a URL? That depends but you shouldn’t sacrifice the other elements just so you can have a short URL. Your initials will make the URL brief but it won’t carry much benefit otherwise…but don’t make it so long and full of keywords that it’s hard to remember and difficult to enter in.

Remember, you need to think about how this URL will look on your business cards, brochures and other marketing materials as well.

The domain name you ultimately choose for your business will be influenced by your business’ name and situation. If your company is well known or its name meets the criteria above, use it since you will want to build your brand in that regard. Keep in mind that you can purchase several domain names that you think people may try and type in to find you.

Some final advice – get some impressions from friends and colleagues before settling on a new domain name. You never know what a second, third or fifth set of eyes can pick up on!

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Best FREE SEO Tools for On-Page & Offpage Optimization

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