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Friday 21 August 2015

The Advantage of Having a Blog on your Website

Having a blog on your business website is a smart move if you want to engage people in your brand. A blog is the ideal way to provide valuable information about your products and services and connect with your customers and prospects.

Creating high-quality, relevant content using targeted keywords in your blog posts will help boost your visibility with Google and other search engines.

Let’s take a closer look at why your business website needs to include a blog.

3 Advantages of Having a Blog on your Website

Deliver Fresh Content

Writing a blog puts you in a position to frequently add new content to your website which in the eyes of search engines (such as Google) makes you and your business worthy of recognition. You see pages such as your Homepage, About Us and even your products remain pretty much the same on a day to day basis. But adding new content in the form of regular blog posts (2 to 3 times per week minimum) will ensure that you’re rewarded with higher rankings when it comes to search engine results.

More Internal Links

It’s a fact that the more internal links you have the more engagement your website is going to have. The good news is that when you add a new blog post it can also become an internal link connected to your Homepage and other pages on your site. As your blog posts gain in popularity chances are that search engines will redirect your blog readers to other pages on your website too and that has to be good for business.

Increase Site Traffic

Good blog posts will help drive more traffic to your website but a great blog post that adds value to your target audience can create a huge buzz for your business website if it’s promoted the right way. If you can gain a reputation for relevant and informative blog posts then you will enjoy more site visitors who will not only make a point of coming back to your website to read and subscribe but will share your posts and promote them for you on social media.

Thursday 20 August 2015

Consider When Choosing a New Domain Name

We’re often asked by online marketing clients and others to help choose a domain name for their site.

From a strict SEO perspective, there is indeed a debate as to whether the domain name affects rankings in the search engines. In addition to this, we also think about how it will impact the user’s experience – from the first impression it creates when it’s first noticed to how easily people remember it.
While there are several things to consider when choosing a new domain name, your web address should meet the following 4 criteria.

1. Easy to remember

Your domain should be as descriptive of your business as possible so it helps explains to newcomers what your business is about. This includes the order of words as well as the words themselves.

2. Easy to spell

Try to avoid words people may have difficulty spelling. This will save you headaches when trying to give your web address over the phone and help avoid typos from people typing it in directly or in any press coverage.


3. Contains keywords (industry, location, etc.)

While it’s debated as to whether there are any SEO benefits to be had in your domain name, all things equal, it may help. Use hyphens to separate words so search engines can recognize them (seo-advantage.com vs. seoadvantage.com). If you do this, be sure you purchase both domains so you can redirect folks who don’t use the hyphen and not lose out on their traffic.

4. Brief

What’s a good length for a URL? That depends but you shouldn’t sacrifice the other elements just so you can have a short URL. Your initials will make the URL brief but it won’t carry much benefit otherwise…but don’t make it so long and full of keywords that it’s hard to remember and difficult to enter in.
Remember, you need to think about how this URL will look on your business cards, brochures and other marketing materials as well.

The domain name you ultimately choose for your business will be influenced by your business’ name and situation. If your company is well known or its name meets the criteria above, use it since you will want to build your brand in that regard. Keep in mind that you can purchase several domain names that you think people may try and type in to find you.

Some final advice – get some impressions from friends and colleagues before settling on a new domain name. You never know what a second, third or fifth set of eyes can pick up on!

Monday 17 August 2015

Thursday 13 August 2015

What Does Your Google Pagerank Mean?

What is Pagerank?

PageRank is a link analysis algorithm, named after Larry Page, used by the Google that assigns a numerical weighting to each WebPages in site, with the purpose of "measuring" its relative importance of page. In simple words, PageRank is what Google uses to determine the importance of a web page. It's one of many factors used to determine which pages appear in search results.

A hyperlink to a page counts as a vote of support. The Page Rank of a page is defined recursively and depends on the number and Page Rank metric of all pages that link to it ("incoming links"). A page that is linked to by many pages with high PageRank receives a high rank itself. If there are no links to a web page there is no support for that page.

What is Google PageRank?

Meaning for Pagerank Google

Pagerank (PR) is Google's method of calculating a web page's relevance and importance through the quality of sites linking to it. The precise details of the algorithm are kept secret and Google continues to "enhance" its performance. It is seen as an important indicator as to the popularity of a site and thus its value to potential advertisers. To prevent manipulation, spoofing and Spamdexing, Google provides no specific details about how other factors influence PageRank.

More About Google PageRank

Pagerank(PR) relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value.

Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages important. Using these and other factors, Google provides its views on pages’ relative importance.

Google page rank Algorithm

Pagerank is a probability distribution used to represent the likelihood that a person randomly clicking on links will arrive at any particular page. The Rank of Pages computations require several passes, called "iterations", through the collection to adjust approximate Page Rank values to more closely reflect the theoretical true value.

Google assigns a numeric weighting from 0-10 for each webpage on the Internet; this PageRank denotes a site’s importance in the eyes of Google. The Page Rank of a particular page is roughly based upon the quantity of inbound links as well as the PageRank of the pages providing the links.

History

Pagerank was developed by Google founders Larry Page and Sergey Brin at Stanford. The first paper about the project, describing PageRank and the initial prototype of the Google search engine, was published in 1998 shortly after, Page and Brin founded Google Inc., the company behind the Google search engine. While just one of many factors which determine the ranking of Google search results, Page Rankings continues to provide the basis for all of Google web search tools.

How Important Is Page Rank?

It is one of many factors that determines where your web page appears in search result ranking, but if all other factors are equal, PageRank can have significant impact on your Google rankings.

Useful tips 

A Google robot visit your site frequently so continue to modify your code and keep checking its rank and status. Eventually, your site will drive up the ranks and land on top. Keep your META tags, title, keywords and content in line with your keywords and continuously look to optimize them.

How to check Rank of pages?

Remember, Page rank is measured on a scale of one to ten and assigned to individual pages within a website, not the entire website. To find the Rank of a page, use SEO Quake

White Hat VS Black Hat Techniques

SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve.

These methods is classified as:


White Hat (Ethical or Natural)SEO
  • White hats tend to produce results that last a long time.
  • An SEO technique is considered white hat (ethical practice) if it conforms to the search engines' guidelines and involves no deception. White hat SEO tricks is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.
  • White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose.
Black Hat (Unethical or Un-natural) SEO
  • Black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.
  • Black hat SEO i.e Unethical Practice attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.
Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review.

Always focus on white hat i.e ethical search engine optimization (SEO) techniques, for better visibility in search engines. NEVER try Black Hat techniques in attempt to improve fast ranking in Search Engines.

Results of Search Engine Ranking Factors 2015

Search Engine Ranking Factors 2015 




On Page SEO Techniques To Rank On First Page – 2015


Wednesday 12 August 2015

Tips to Increase Page Views and Decrease Bounce Rate on Your Blog

If you started a brand new blog or you already have one, then you know that if you want to become a successful blogger, there are a lot of things that you should take care of (SEO and Internet Marketing, for example).

Increasing page views and decreasing bounce rate in your site is essential.

In a few words, you want your visitors staying on your website as much time as possible and increase the number of pages that they visit.

And talking about making money online, you know that getting more page views may increase clicks, impressions or sales.

Here are seven tips that you should consider in order to raise considerably the number of page views per visitor, thus increasing the impressions and, consequently, decreasing the bounce rate of your site.

1. Create a lot of Quality Content

Of course the more articles you produce, the more information your visitors can read and the more content the search engines will crawl.

But keep in mind : you do not have to copy some content or write low quality articles, with no added value, just for the sake of producing more blog pages.

Also, be sure to follow some basic rules : create something interesting to your audience, write correctly in your language, use properly text and images, integrate the content with social media and optimize in SEO terms.

If you are able to create quality content, visitors will be encouraged to prolong their visit in your site, with the benefit of growing your page views.


2.  Create Internal links

Remember to insert internal links, when you produce new content.

When you write about a topic, that can be related to an article that you already wrote (which is present in your archive), be sure to create a link that send the user to that specific old post.

Of course use the right number of internal links for each post, do not abuse and mention only if it is really relevant to that specific topic.

The procedure of internal linking, not only allows your visitors to read several of your articles on specific subjects, but is also very useful in terms of SEO.

Google loves internal linking. So be sure to use this method when you write new posts.

Of course this practice will help you increase the page views of your website.

3. Insert Related Articles

At the end of each of your posts, you should let your readers know about related articles, that they could be interested about. In this way, the bounce rate of your blog can decrease.

I use “WordPress Related Posts”  plugin, that will generate a number of related posts (that you can set), below each of your article, with relation of the tags that you used.

First, the “Related Articles” method, serves to increase the page views, as your goal.

Second, it gives you advantages in the rankings on Google, because people will spend more time on your content.

Finally, this practice also significantly improves the user experience.

4. Use an Internal Search Engine

Often, your visitors want to search within your site some old articles or find particular information, with help of specific keywords.

Then the internal search function could help them.

It is important that you make available to your visitors a good service like this.

Some WordPress Themes already include the internal search engine, some others not.

I use a personalized Genesis theme called “Magazine Pro“. As you can see in the footer, there is an internal search engine.

5. Create Fast Loading Pages

This is a practice that will ensure your visitors a better experience in your blog.

Of course you do not want your site to be too slow : this may bore your readers and they can decide to leave.

If your pages are fast to load, visitors will have little difficulty moving between them.

Conversely, if the pages load slowly, almost nobody is willing to navigate along your website.

You should install a Cache Plugin, so it can cache pages and deliver them without accessing the database, making your site much faster.

As you surely know, the loading speed is a factor that Google consider in search engine results.

Some nice WordPress plugins are “W3 Total Cache” or “Super Cache”: they are among the most popular ones.

Also, you should take a look to the Google PageSpeed Tool. It helps you analyze and optimize your pages, in order to implement the performance best practices.


Tuesday 11 August 2015

SEO Required Skillset for Search Engine Optimization Professionals


I have read a post in seroundtable.com which suggest what skills the SEO people should need for SEO. It advises some essential skills are listed below,


  •     Knowledge of creating a search engine friendly websites with out having any duplicate and canonical issues.
  •     Mark-up languages such as Micro data(Google recommends), Micro format, RTF and more for rich snippets.
  •     Knowledge of analytics, social media, more about content marketing, and even more about link bait.
  •     Apart from the above, we should have the knowledge to deal with Google Panda, Google Penguin, Pagination, EMD, Page Layout, and more Google algorithms


Friday 7 August 2015

Pre Website On-Page Optimization Analysis

In the SEO process pre optimization site review and analysis is very much important. In case of on-page optimization some permanent change in the web pages is required. To make the website suitable for crawler and visitors’ friendly on-page optimization is necessary. When there are several permanent changes are concerned, before starting the on-page documentation and implementation we must analyse the structure of a website and generate a review report with keeping aside a total site backup.

On-page optimization process should follow the site analysis report. In analysis process you have to understand the entire website structure and have to documented these following issues (if exists) in the review report.

Points to be considered to understand website structure and nature

•    Canonical Issues
•    Non-optimized URLs
•    On-page Sitemap
•    XML Sitemap
•    Page Navigation System (menu, side bar, bread crumb)
•    Broken Links
•    Duplicate Pages
•    Duplicate Content
•    Robots.txt file
•    Code to Text Ratio
•    Average Page Loading Time
•    Template Suggestion
•    Cross Browser Compatibility Test
•    Orphan Pages
•    Splash Page Suggestion
•    Back Link Analysis
•    Keyword Analysis

A website structure generally depends on these above mentioned points. To understand a site structure, we need help of good SEO tools. Screaming Frog is a very authentic tool for website analysis and SEO backup.