SEO Trends to Look for in 2018

It’s hard to believe that there are just a few weeks left in 2017. How effective were your SEO strategies and initiatives? Were they better or worse than expected?

Similar to other areas in the tech industry, SEO is constantly changing. The once fail-proof method of consistently landing atop SERPs (search engine results pages) became irrelevant within a few months. SEO practices that once dominated the industry quickly fell out of favor.

The Google algorithm itself changes constantly, sometimes with multiple changes happening within months. On top of that, the technology available to SEO professionals also constantly evolves, allowing us to stay abreast the seemingly daily changes of what it takes to dominate search.

While 2017 has brought about the dominance of Google AMP (accelerated mobile pages), the rise of HTTPS, the importance of backlinks, the precaution of the overuse of 301 redirects and reformatting of rich snippets to accommodate the increasing popularity of voice search, some of these trends will continue into 2018 and some will fall away.

On the other hand, we expect many new trends to emerge in 2018.

While Google makes it near impossible to completely crack its page ranking algorithm code, constantly adjusting to accommodate a thousand different nuances will be the challenge for SEOers in 2018 and many years to come.

Whether you want to do away with 2017 and start anew or you want to build on the success of your 2017 SEO campaigns, here are some SEO trends to be on the lookout for in 2018:  

1.  Increased Search Engine Results Page Features

It is the goal of any SEO professional to achieve and maintain a high volume of traffic to a given website. Ideally, this would be the result of reaching the top spot on a search engine results page. Not only is it important to achieve this coveted position, but to also maintain it as long as possible.

However, with the latest developments in the search engines, achieving this #1 ranking may no longer be enough to get the traffic you desire.

Gone are the days of the ten search results listings, highlighted in blue hypertext, and a couple of clearly marked ads. Now, when you look at a SERP, it is cluttered with images, videos, links, social media mentions, in-depth article listings, various widgets, and ads. It has become easy for a #1 result to get lost in the busy jumble of other page features.

While keyword and key phrase optimization are still important, you now have other offsite elements to consider.

Popular search engine results page features include AdWords, news block, featured snippets, local packs, reviews, tweets, video, image pack, shopping results and site links.

How can you rank and monitor your rankings for all of these? There are tools such as Rank Tracker that allow you to track your ranking and to show you possible keywords that are holding back potential traffic.

2.  Rich Snippet Will Need Careful Structuring

There are rich snippets and regular snippets. Both include a clickable title, a URL, and a meta description. Rich snippets have more condensed titles that include “|” instead of a dash (-), reviews and an image. How you structure the data, however is important in how search engines will display the information.

While the difference may seem insignificant, it has been shown that search results with properly formatted rich snippets receive more clicks and have a higher click through rate, which in turn increases potential sales.

If you’re not sure what properly structured rich snippet structure looks like, you can check out Schema.org which features a step-by-step data structure guide.

3.  Page Speed

In today’s fast-paced, on-demand society, people want things, including information, immediately.

Nothing is more frustrating than clicking on a website that appears to answer your question exactly, only to have to wait for the page to load. If the page doesn’t load in 5 seconds, you’re off onto another website that can hopefully give you the answers you need.

People don’t like slow webpages. If your page is slow, your site traffic will suffer. Page speed is a user experience feature that is expected for all websites.

If you’re wondering how fast is fast enough, take Google’s recommendation of 3 seconds or less.

To see how the speed of your website stacks up, you can take Google’s PageSpeed Insights.

Speed has been a critical component for years, but moving into 2018, we’re going to see even more emphasis on it in the future.

4.  Increased Page Relevance

Google continues in its quest to provide the best web browsing experience to users. Besides offering users websites that are safe, Google searches for sites that best match the user’s search intent – even if that’s a little different from their actual query.

This means that search engines will evaluate the relevancy of the content on your website. One of the ways that Google assess the relevance of a website’s content is with Latent Semantic Indexing. Through Latent Semantic Indexing Google can gather content from billions of websites and parse through the content, scanning for related terms and words.

Latent Semantic Indexing also enables Google to determine whether the content on a website is “comprehensive” and flows well.

Google also has the ability to analyze top ranking pages as identify similarities and shared features among them.

How can you make your content relevant and comprehensive throughout 2018? You can start by researching the content of the top websites in your industry and look for commonalities among them. This, however, can take a long time, especially if you’re looking for particular terms or words. To speed up the process, you can make use of some of the free trials available with different website auditors.

5.  Voice Search is More Real Than Ever

Just like in 2017, voice search will continue to pick up steam. Many consumers prefer the convenience of speaking over typing. Not only is it faster, but the queries can also be more detailed.

More importantly, voice recognition software has reached the point where users are comfortable trusting it to understand their normal speech.

The increased detail of search queries means you’ll need to go beyond the simple keyword and phrases to rank and focus more on terms and phrases people are naturally going to say out loud. People speak differently than they type, so your SEO strategy should try using conversational terms and sentences.

6.  Mobile Will be Even More Important

Smartphones dominate the landscape and more and more web browsing is occurring on mobile devices. In fact, the amount of people using their smartphones to browse the Internet is higher than the number who browse on a traditional desktop computer.

It is no longer optional to have a mobile-friendly website. It is now required and expected by the search engines and the users.

In fact, mobile friendliness is now a search ranking factor.

This is nothing new, and something you’ve probably heard about in many other years, but as each new device comes out and includes some kind of voice search function, you are going to have to really think about it going into 2018.

7.  The Rise of “Linkless” Backlinks

Backlinks have been the bread and butter of SEO for many years. In the past, this linking from another source to bolster a webpage’s authority in the eyes of Google was abused, prompting Google come up with the Penguin algorithm in 2012.

Since then, it has become the best (and most ethical) practice for websites to try and get links from more reputable, outside sources.

While links from authoritative, outside sources gave websites some search ranking juice, the further sophistication of Google search robots are slowly taking away the coveted power of backlinks.

It’s not just about who and where your links come from, anymore. A simple link just isn’t going to stand out of the crowd.

Search engines now have the ability to associate mentions of brands, institutions, organizations and people without the need of linking to their corresponding webpages. While links are going to still carry some weight, the other content around the hyperlinked text is going to also be very important.

8.  SERPs Will Continue Getting Personal

Besides the traditional search ranking factors, such as page speed, content relevancy and page authority, search engines are also using information about the user, such as interests, browsing history and location, to provide a personalized search results list.

Google, along with some other search engines, have been utilizing personalized SERPs for many years.

An SEOer’s goal of getting to the top of search results will have larger implications. Pages that succeed in dominating search will not only get more initial traffic, but when a user clicks to their page, that business’s page will subsequently appear in future searches by that user.

This will give you a greater opportunity to dominate that user’s SERPs in the future.

There is nothing one can do to land on the top of a user’s personalized SERP except making sure your traffic data is accurate and testing your page’s rankings in private or incognito mode for unbiased results.

Optimize Your Strategies in 2018

SEO is an ever-changing industry. In 2018, Google will continue to enhance the web user’s experience by scanning the relevancy of a page’s content, using personalized search engine results and faster page speeds, and include additional results page features. It will also want to ensure that websites are mobile-friendly and full of normal, conversational terms and words.

It takes a lot of time and effort to stay up on all the updates. It also takes time and long-term care. If your company is small or new and it doesn’t have a designated internet marketing professional, SEO.com can help.

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How To Find The Right SEO Company

90% of internet users go through the search engines to find what they are looking for on the web. This figure more than explains the importance of Search Engine Optimization. If you are a website owner, then you know the magic that search engine traffic can do to your bottom line. To make your website search engine friendly, you may need a professional effort. But how do you choose the SEO company? This is the focus of this article.

Choosing an SEO company, just like choosing any other service provider, is not a tough task if you are looking in the right places and asking the right questions.

Here is a the most comprehensive checklist to help you get the task done:

• How Is Their Own Website – If there is any passion, it will show. See if they have done a good job on their own website. Does the website tell you everything about them? You need to look very closely as this will tell you the potential of the company you are hiring.

• Go Through Their Previous Success Stories – Have they been in the business for long? Who all have they worked for? Make sure the company is not an overnight company and comes with enough relevant experience to handle your site too. Going through their portfolio and the projects that they have worked on, will give you clear picture, as to whether the company can deliver on its promise.

• Do They Provide Case Studies Of Their Successful Ventures – Is it just words, or do they provide detailed study of the successful projects they have taken up. A case study will tell you exactly how they worked on a site, and helped their client reach the target he was aiming for. You can even do a search yourself to know how their earlier clients feature on the search engines.

•  Make A Note Of Their Affiliations And Memberships – Are they certified professionals? Are they associated with the respected authorities in the business? Have they been recognised by the top most authorities in the arena? The honest and honourable companies in the market will be backed by various accreditations, because you are as good as the company you keep.

• Form a Basis of Contact with Them – Interacting with the real people will let you judge their levels of knowledge and professionalism, and most importantly, their expertise levels. Communicating with them will help you understand their style of working, approach to different campaigns, their way of project management and how they stay ahead of the algorithms. You can then decide, if it suits you or not.

•  Go Through The Career Section – To get to know the kind of people they are, find out who they hire. Going through their career section, you will understand the sort of quality staff they hire and their work culture. Is it in harmony with your work culture? The answer to this question will significantly help your decision.

• Packages Offered By Them – What sort of service packages do they offer? Are these comprehensive enough? Are they the latest in services and confirm with the latest industry standards? You need to get your value for money.

• What Sort Of References/Testimonials Do They Have – What do people say about the company? Do they have video testimonials, complete with person and company name of the referrer? In fact, why go only by the testimonials on their site — check out online for negative comments on consumer forums or social media sites. Don’t worry, if it’s there it will show up on first few pages of search engines.

• Level Of Involvement They Need – How much time and involvement is needed from your end? Once you have sorted the goals and the ways to achieve them, will the company function on its own, or will you need to constantly monitor them?

• What Other Marketing Services Do They Offer – In this age of active internet marketing tools like social media, it is important that you hire someone, who can meet all your requirements.

In conclusion, do not pre-judge any company by just word of mouth or the look of their website. Dig deeper with the checklist above and you will never fail in making the smartest decision.

With the search engines changing their algorithms, it is definitely the SEO Company’s responsibility to ensure that your site is always up to date with these changes. You should also ask for periodic reports to monitor the SEO campaign. Just remember, SEO is something that needs time and patience. So, it is important to have achievable goals and reasonable expectations.

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6 Ways Your Website Navigation Can Better Convert Visitors into Customers

Even a minor change brings a big difference. And your website navigation is a great example.  There is a big difference between good and bad navigation. Users can struggle while browsing your website, but they cannot identify it. Only developer can detect. The structure and labels of your website navigation carry a huge impact on results.

Find why.

•     Website navigation affects visitors’ experience to your website
•     It affects traffic: how much traffic you will get or how high you will rank
•     It validates how user-friendly the site is
•     It affects conversions: what number of visitors convert into leads and customers

In order to develop a good navigation site, we need to reach new levels of interaction with our audience.

Be descriptive. Add descriptive key phrases or labels in your navigation. They are good for search engines.

Find how.

• In every site, the navigation bar is supreme to show relevance to search engines. Since it is available on every page, descriptive label is a good way to impress the search engines.
• Descriptive labels in a navigation bar are good for visitors, as it (navigation bar) appears on every page and is a key place to communicate directly. When you list your main services or products on the navigation bar, it will be easily understandable at a glance.Visitors will realize that they’re in the right place.
• It also advisable to avoid adding labels like ‘solutions’ and ‘services.’Besides, don’t have one page listing all of your services. It will never rank.

Say ‘No’ to Format-Based Navigation

• “Photos”and “videos,” are format-based navigation labels. They tell visitors only the format of the content, not the topic. A site with descriptive navigation is easier to use than the format-based navigation.
• Bear in mind, visitors don’t go to a website in search of photos or videos. They visit a site to seek information and answers.

Say ‘Yes’ to Mobile-Friendly site

• Competition is becoming tougher to make service easier.
• Statics website is no longer the wave of your business. It is being replaced by mobile-friendly responsive design. Google also dumps sites without certain mobile-friendly features.
• A mobile-friendly site is a way to simplify visitor’s experience on our site. Make your website easy and engaging to navigate on a mobile device.

 Avoid drop down menus

• Popular, right?But not a good idea.There are two basic reasons to avoid using drop down menus.
• Engines friendly: Drop down menus lead to arise problems for search engines to crawl, depending on how they’re programmed.
• Visitors friendly: Drop down menus is annoying. Users are believed to move their eyes faster than their mouse. Such menu discourages visitors to skip some important pages.
• However, one type of drop down menu performs well. If you have to show mega services, then it makes that moment of friction worth it.
• A big site with a good number of pages and a wide range of products or services should have a mega menu.

Reduce the Number of Direct Navigation Links

You can probably come across with some websites that have a navigation that resembles a laundry list with 10 or more discrete items. It keeps users confused and hampers logical navigation. It also affects visitors flow and finally leads to reduce conversion rates.

We strongly recommended including the most important or most heavily trafficked pages. You can opt for dropdown menus or other navigation structures insteadfor less mission-critical links.

If you are looking out to revamp your existing website and make more user-friendly or want to develop a new navigation website, feel free to contact Digital Obsession. We can help you with customized website according to your needs. Our services include web development, web design, SEO, social media marketing and much more. With 24 years of cumulative experience, we can increase relevant traffic on your website.

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How To Get The Right Visitors To Your Website

How To Target More Traffic To Your Website

Clearly, no webmaster will ever want to have few visitors on a daily basis. As much as possible, they want to maximize the potentials of their websites, products, and services. They want a great number of visitors regularly. Why? Because that will essentially mean getting enough traffic for the site and boosting their ego that they are able to provide quality content and information to the public. So, how do you optimize your website? One way is to of course, to target traffic!

Why is it necessary to target traffic?
Seriously, traffic to any Internet website plays as a great factor considering the amount of money that it can potentially generate. A webmaster like you must have one determined goal. That is, to be able to generate as much traffic as you can.

What are the best techniques in targeting traffic to the website?

Through time, the experts have come up with a variety of ways on how to drive more traffic to the Internet-based businesses. Here are some of the tried and tested ones that you may likewise go for in order to ensure that your website gets a top rank as well.

Link Chain

This refers to the back links that you need to create. Back links can be formed from other webmasters whose businesses are focused on the same niche that you have. Link campaigning is very important as this will promote more traffic to your site. Getting Back links is very important for getting the right visitors

Another useful way of generating a link chain is by means of writing informative and intelligent comments on forums and blogs of other individuals wherein you can leave your link for those interested to follow. This can be very effective because a lot of people out there are normally curious to find out what the link has in store for them.

Articles Submission

This is somehow being overlooked by some but is a very effective means to get more traffic. Unique, intelligent, and informative articles are necessary. Submit them to different article directories. You should play well with the essential keywords and key phrases that are related to your niche so that people can easily find them. Be sure to include a resource box that directs to your own website.

Join in the Free Directories

When you promote your website, that means it will be getting more traffic. But if you don't have the budget for that you can always go for the free website directories. When word has been spread about it, then, chances are always people will get to know about your business and eventually patronize it.

Blogging

Informative content is what your followers deserve. If you got the talent in writing and you are very abreast of different topics, you can come up with blogs. Be sure to update it every now and then. Don't forget to always include your website link.

Social Networking Website

Another effective means of gaining traffic is by promoting for free through the use of the social networking sites. Because you have a network therein, your marketing campaign can be easily pushed through.

Try all these methods, especially linkbuilding and target traffic to your website. Why not do it now?

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Why Organic Search is better than Paid Search Ads

Have you invested in SEO strategically?

Today the choices in digital marketing for a CEO / Marketing VP are many. You can use Google Adwords or Bing Ads for search ads. You can use paid promotion in  Twitter, Facebook, LinkedIn, Instagram and Pinterest.  No longer are you totally dependent on Google rankings. Thank God.

Can you neglect organic search? Should you stop investing in SEO?
There are several reasons why SEO is still the king.

Organic Search Delivers Relevant Traffic

Organic is much better for delivering relevant traffic. paid search ads deliver better conversions, but deliver only 10 percent of overall total traffic. Results show that a using both channels optimizes  delivery of high performing content. Combining organic and paid search increases website traffic, but more crucially, it will yield a bigger return on the investment.

Social Drives only 5% of the Traffic

A large-scale study found organic search drives 51 percent of all visitors to B2B and B2C websites, dominating all other non-organic search channels, including paid search (10%) and social (5%).

Click-Through Rates (CTRs) are better

Search engine users overwhelmingly click on organic results on Google and Bing : 94 percent click on organic results as compared to 6 percent for paid ads (PPC ads). On an average, users clicked on one of the top three results 68 percent of the time.

Loyalty

Social media and paid ads might be traffic generators, but they are not long-term customer creators. The bounce rates are high, and the number of pages visited is very low. Social media is meant to drive article visits, not overall site traffic and customer loyalty.

You keep paying for interruption marketing, i.e., paid ads or promoted content

Paid search traffic only lasts as long as you keep paying for it. Stop spending, and you will see an instant dip in traffic.
In paid ads, the users did not seek you out. You interrupted their attention while they were browsing, and they thought, ‘this looks cool. Let me check it out. I may need this!’ There is no long-term loyalty or repeat visits from most of the visitors you get this way.

With organic search, the user mindset is different. The user is looking for you, or what you sell/provide. When they find you, if you provided an excellent experience, they usually come back.

Do not neglect organic traffic. Invest in SEO for long term benefits. These results will sustain you during those times when you cannot put more money into your paid budgets.

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SEO Jobs in Bangalore - SEO Expert

SEO Jobs in Bangalore - SEO Expert

Company: Appiness Interactive Pvt. Ltd.
Experiences: 2 - 5 yrs Bengaluru

Job Description

    Duties and responsibilities :

    - Improve organic search results for desktop and mobile sites on all major search engines.

    - Provide SEO analysis and recommendations in coordination with elements and structure of websites and web

    - Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific

    - Administer search engine programs (XML sitemaps, Google Analytics, webmaster tools) for purposes of diagnostic reporting on client projects

    - Promote both off-page and on-page activities and also the interactions that build ranking, profile and traffic

    - Analyse and understand web analytics dashboards and draw inferences which helps to attain the business goals

    - Monitor and evaluate search results and search performance across the major search channels, need to have good knowledge in current search trends

    - Communication to team and management on project development, timelines, and results

    - Work closely with the other team members to meet client goals

    Experiences :

    - 2+ years experience in Search Engine Optimization (SEO)

    - Proficiency in MS Excel, PowerPoint, and Word

    - Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool

    - Experience working with popular keyword tools

    - Knowledge in HTML

    - Any Graduate with relevant experience

    Skills and Expertise :

    - Basic SEM knowledge

    - Adwords

    - HTML Coding

    - Analytical Mind

    - Excel Know - How

    - Keywords Strategy

    - Tracking

Salary: Not Disclosed by Recruiter

Industry: IT-Software / Software Services

Functional Area: Marketing , Advertising , MR , PR , Media Planning

Role Category:Online/Digital Marketing

Role:Search Engine Optimisation /SEO Specialist

Employment Type: Permanent Job, Full Time

Keyskills

• SEO Analysis
• Website Analysis
• SEM
• AdWords
• Search Engine Optimization
• Google Analytics
• Web Analytics
• HTML
• Content Development
• Team Management
• SEO Expert
• Desired Candidate Profile

Education-

UG: Any Graduate - Any Specialization

PG:Any Postgraduate - Any Specialization

Doctorate:Doctorate Not Required

Company Profile:
Appiness Interactive Pvt. Ltd.
appiness is a creative agency concentrating on Digital Media and Technology. We specialise in Mobile Applications and Web Presence Strategy & Management (WPSM), a holistic approach which creates a complete online soul for a Brand/Service/Organisation.

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Top 20 Web Design and Development Blogs

Learning is an essential part of a developer’s journey. Feeding your thoughts with bright ideas, inspirations, latest web design trends, and tutorials keeps you motivated and informed. There are many web design and development blogs which you can follow and in this post, we have filtered down the most popular ones that are a must read for any web designer or developer.

 

 

There are many ways, you can stay up to date with these blogs on a regular basis. Of course, you can bookmark them all in your browser and manually visit them. However, a wiser way would be to subscribe to their RSS feed via a feed aggregator such as Feedly. Alternatively and more conveniently, you can access the latest feeds of all these top web design and development blogs in our news section where we also fetch news from popular subreddits.

web design development blogs

Apart from the following web design and development blogs, we also recommend these news sites for web designers and developers.

1. Smashing Magazine
Smashing Magazine is a leading blog for web designers and developers. Founded by Vitaly Friedman and Sven Lennartz, Smashing Magazine offers articles on coding, design, graphics, WordPress and UX design.

2. Webdesigner Depot
Webdesigner Depot is a popular web design blog, publishing articles on topics such as web development, UX design, branding, usability. They also offer graphic and web design freebies from time to time.

3. SitePoint
SitePoint is a large community of developers which shares articles on topics: HTML & CSS, JavaScript, PHP, Design & UX, WordPress. They also offer Books and Courses which can be accessed by signing up for an account.

4. Codrops
Codrops is a web design and development blog offering articles and tutorials about latest web trends and techniques. They regularly share working demo and code snippets for beginner and advanced web design techniques and effects.

5. A List Apart
A List Apart focuses on web standards and best practices of web design and development. They feature insightful articles from industry leaders on various topics such as accessibility, brand identity, responsive design, layouts and grids, typography and fonts etc.

6. Tutorialzine
Tutorialzine regularly publishes web design and development tutorials along with compilations of latest as well as popular JavaScript frameworks and CSS libraries.

7. Scotch.io
Scotch.io publishes web development courses as well as tutorials on popular frameworks and libraries such as Angular, React, NodeJS and Laravel.

8. Speckyboy
Speckyboy publishes web design articles ranging from topics such as web design and development to freelance, UX design, and marketing.

9. CSS-Tricks
CSS Tricks is a leading site for CSS and web design. They provide up to date content about CSS specifications including the upcoming ones along with tutorials and insights on web design.

10. Tuts+ Code
Tuts+ Code offers guides and tutorials on web development, mobile development, and WordPress.

11. Tuts+ Web Design
Tuts+ Web Design is all about guides and tutorials on front-end web design including HTML & CSS, JavaScript and Photoshop.

12. Design Shack
Design Shack focuses on articles about web design along with design inspiration and also hosts a design gallery which can be browsed by category or color.

13. CSS Author
CSS Author is a well-known blog publishing curated collections of web design resources as well as freebies.

14. Onextrapixel
Another quality blog on web design as well as graphic design. They also offer freebies on their website.

15. David Walsh Blog
David Walsh Blog features in-depth articles as well as short and crisp coding tips with JavaScript and JavaScript frameworks such as React.js and jQuery.

16. Designmodo
Designmodo is a web design blog as well as shop for web design resources, UI Kits and tools. You can also get hold of many quality freebies such as UI Kits and icon packs from this site.

17. Web Design Ledger
Web design ledger is a web design and development blog featuring articles, reviews as well as interviews of web designers and developers.

18. RisingStack Engineering Blog
RisingStack Engineering is a blog dedicated to the Node.js framework filled with quality articles and information from experienced professional developers.

19. Toptal Engineering Blog
Toptal Engineering blog features articles and tutorials written by developers in Toptal network. The topics they usually cover are front-end web development, back-end web development, mobile development, project management etc.

20. Super Dev Resources
You may already be aware of this blog as you are reading this article on it. If you are visiting here for the first time, we focus on bringing awesome and mostly free web design and development resources and tools to you. We also offer exclusive freebies for you and have news and tools sections that you may find useful.

Hope you found our list of top blogs to follow for web designers and developers useful. While there are many such blogs catering to web design and development niche, our effort was to highlight the top most influential blogs in this space. If you have anything to add to our list then do let us know in comments. Also, don’t forget to share it with your fellow designers and developers.

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Google's Major Algorithm Updates

1. Panda

Launch date: February 24, 2011
Hazards: Duplicate, plagiarized or thin content; user-generated spam; keyword stuffing

How it works: Panda assigns a so-called “quality score” to web pages; this score is then used as a ranking factor. Initially, Panda was a filter rather than part of Google’s ranking algo, but in January 2016, it was officially incorporated into the core algorithm. Panda rollouts have become more frequent, so both penalties and recoveries now happen faster.

How to adjust: Run regular site checks for content duplication, thin content and keyword stuffing. To do that, you’ll need a site crawler, like SEO PowerSuite’s Website Auditor.

To check for instances of external content duplication, use a plagiarism checker like Copyscape.

If you have an e-commerce site and cannot afford to have 100 percent unique content, try to use original images where you can, and utilize user reviews to make product descriptions stand out from the crowd. For more tips on content auditing, jump to this six-step guide.

2. Penguin

Launch date: April 24, 2012
Hazards: Spammy or irrelevant links; links with over-optimized anchor text

How it works: Google Penguin’s objective is to down-rank sites whose links it deems manipulative. Since late 2016, Penguin has been part of Google’s core algorithm; unlike Panda, it works in real time.

How to adjust: Monitor your link profile’s growth and run regular audits with a backlink checker like SEO SpyGlass. In the tool’s Summary dashboard, you’ll find a progress graph for your link profile’s growth. Look out for any unusual spikes: those are reason enough to look into the backlinks you’ve unexpectedly gained.

The stats that we know Penguin takes into account are incorporated into SEO SpyGlass’s Penalty Risk formula. To check for penalty risks, go to the Linking Domains dashboard, navigate to the Link Penalty Risks tab, select your links, and click Update Penalty Risk. When the check is complete, check with the Penalty Risk column, and make sure to look into every link with a score over 50 percent.

For a more detailed guide on link auditing, jump here.

3. Hummingbird

Launch date: August 22, 2013
Hazards: Keyword stuffing; low-quality content

How it works: Hummingbird helps Google better interpret search queries and provide results that match searcher intent (as opposed to the individual terms within the query). While keywords continue to be important, Hummingbird makes it possible for a page to rank for a query even if it doesn’t contain the exact words the searcher entered. This is achieved with the help of natural language processing that relies on latent semantic indexing, co-occurring terms and synonyms.

How to adjust: Expand your keyword research and focus on concepts, not keywords. Carefully research related searches, synonyms and co-occurring terms. Great sources of such ideas are Google Related Searches and Google Autocomplete. You’ll find all of them incorporated into Rank Tracker’s Keyword Research module.

Use these insights to understand your audience’s language better and diversify your content. By creating comprehensive content that satisfies searcher intent, you’ll win both in terms of engagement and SEO. We’ll look at comprehensiveness in more detail later in this post when we discuss RankBrain.

4. Pigeon

Launch date: July 24, 2014 (US); December 22, 2014 (UK, Canada, Australia)
Hazards: Poor on- and off-page SEO

How it works: Pigeon affects those searches in which the user’s location plays an important part. The update created closer ties between the local algorithm and the core algorithm: traditional SEO factors are now used to rank local results.

How to adjust: Invest effort into on- and off-page SEO. A good starting point is running an on-page analysis with WebSite Auditor. The tool’s Content Analysis dashboard will give you a good idea about the aspects of on-page optimization you need to focus on.

A good way to start with off-page SEO is getting listed in relevant business directories. Not only do those act like backlinks, helping your site rank; they rank well in Google themselves. You can easily find quality directories and reach out to webmasters asking to get listed with LinkAssistant.

Just click Look for Prospects, select Directories, and enter your keywords. It’s a good idea to specify category keywords plus your location (e.g., “dentist Denver”). In a moment, the tools will return a list of relevant directories in your niche, along with the site owner’s email addresses.

For more tips on local SEO, jump to this guide.

5. Mobile

Launch date: April 21, 2015
Hazards: Lack of a mobile version of the page; poor mobile usability

How it works: Google’s Mobile Update (aka Mobilegeddon) ensures that mobile-friendly pages rank at the top of mobile search, while pages not optimized for mobile are filtered out from the SERPs or seriously down-ranked.

How to adjust: Go mobile and focus on speed and usability. Google’s mobile-friendly test will help you see which aspects of your page’s mobile version need to be improved. The test in integrated into WebSite Auditor so you can check your pages’ mobile friendliness quickly. You’ll find it in Content Analysis > Page Audit, under the Technical factors tab.

6. RankBrain

Launch date: October 26, 2015
Hazards: Lack of query-specific relevance features; shallow content; poor UX

How it works: RankBrain is part of Google’s Hummingbird algorithm. It is a machine learning system that helps Google understand the meaning behind queries, and serve best-matching search results in response to those queries. Google calls RankBrain the third most important ranking factor. While we don’t know the ins and outs of RankBrain, the general opinion is that it identifies relevance features for web pages ranking for a given query, which are basically query-specific ranking factors.

How to adjust: Optimize content for relevance and comprehensiveness with the help of competitive analysis. With the help of WebSite Auditor‘s TF-IDF tool, you can discover relevant terms and concepts used by a large number of your top-ranking competitors: those are a brilliant way to diversify your content.

7. Possum

Launch date: September 1, 2016
Hazards: Tense competition in your target location

How it works: The Possum update ensured that local results vary more depending on the searcher’s location: the closer you are to a business’s address, the more likely you are to see it among local results. Possum also resulted in greater variety among results ranking for very similar queries, like “dentist denver” and “dentist denver co.” Interestingly, Possum also gave a boost to businesses located outside the physical city area.

How to adjust: Expand your keyword list and do location-specific rank tracking. Local businesses now need to be targeting more keywords than they used to, due to the volatility Possum brought into the local SERPs. As you check your rankings, make sure you’re doing this from your target location (or, better yet, a bunch of them). You can do this in Rank Tracker under Preferences > Preferred Search Engines. Click Add Custom next to Google. Next, specify your preferred location — you can make it as specific as a street address.

8. Fred

Launch date: March 8, 2017
Hazards: Thin, affiliate-heavy or ad-centered content

How it works: The latest of Google’s confirmed updates, Fred targets websites that violate Google’s webmaster guidelines. The majority of affected sites are blogs with low-quality posts that appear to be created mostly for the purpose of generating ad revenue.

How to adjust: Review Google Search Quality Guidelines and watch out for thin content. If you show ads, make sure the pages they are found on are high-quality and offer relevant, ample information. This is basically it: Don’t try to trick Google into thinking your page is about something when it really is a gateway page full of affiliate links. Most publishers make money off ads, and that’s totally legit as long as you are not cheating.

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Best Tools to Test Website Load Speed Worldwide

One of the main challenges for blogger, small business, a non-profit organization, a personal website has is “Page Load Time.”

Studies show that user leaves a site if it hasn’t loaded in 3 seconds. Nobody likes a Slow Website.
Speeding up Website is important. “The web should be fast” (Google says). Google has incorporated site speed in search rankings.

How fast your website load on a desktop browser and mobile browser?

Let’s try the following tools to test the time taken to load the web page globally excluding China. They all give you actionable information along with the following to optimize your website for fast loading.

•     Time is taken to load the page
•     Page size
•     Number of requests made to load the page
•     YSlow score
•     PageSpeed Score
•     Waterfall chart

Website Speed Measurement Tools

• Gtmetrix

• Pingdom

• Web page test

• Website Speed Test

• Website Pulse

• SEO Site Checkup

• SUCURI Load Time Tester

• Site 24×7

• Dotcom-Monitor 

• Monitis

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Will SEO die?

SEO Is Not Dead And Will Never Die

It's funny because, six years later, SEOs are still optimizing website content for search engines and there seems to be no shortage of people who want our help. Truth is, SEO will be here for the foreseeable future. I explained to all, why SEO can never die!

1. SEO Makes Money

Google still has the potential to provide an enormous amount of traffic through organic search, and does for all of my clients. An enormous amount of money is at stake. Where there's money, there is competition and a willingness to spend money to win.

2. SEOs Bridge the Gap

Search engine best practices aren't intuitive (try explaining rel=canonical to someone who isn't familiar with SEO). There will always be a need to communicate best practices to people whose primary focus isn't SEO every day. This is especially true as Google (and other search engines like Bing, Baidu, etc.) continues to change the rules.

3. SEO Communicates With Customers & Prospects

Figuring out intelligent ways to scale keywords across an organization's digital landscape will always be important. People forget that keywords aren't an SEO thing. They're a marketing thing.

The first rule of communication: speak in a language that your audience understands. Good keyword research is actually user research into the language that is most often used by your prospective and current customers to describe your products, services and content topics. Ignore at your own peril.

4. SEO Benefits Users

Many of the same activities that benefit SEO, benefit user experience:

• Keyword research and communicating that research to all team members.
• Meaningful, keyword focused page titles.
• Intelligent keyword-focused meta description tags.
• Correct spelling.
• Easy to use, keyword focused global navigation template.
• Social media inclusion of important web pages.
• Elimination of technical errors.
• Elimination of broken internal links.
• Acquiring links from relevant sites that provide value to the end user.
• Ensuring that content links internally to relevant pages when it makes sense to do so for users.
• Click path testing to improve user experience and decrease bounce rate.
• Eliminating 404 pages that shouldn't exist.
• Eliminating duplicate content.
• Eliminating hurdles for search technology to index content (Flash, JavaScript, AJAX).
• Using web analytics to improve site performance.
• Otimizing video and image content so that it can be indexed and so that it has meaningful, keyword focused titles.
• Optimizing PDF documents so they have meaningful, keyword focused titles and content.
• Content gap analysis to ensure that your site addresses subject matter important to your users.
• Ensuring that old pages properly redirect to new pages.
• Ensuring that press releases use appropriate keywords.
• Ensuring that content management systems don't cause problems for search engines based on their inherent structure.
• Ensuring that companies are sending the signals necessary for search engines to understand which country a particular piece of content is most relevant to.
• Reducing page load speed as much as possible.
• Ensuring that sites adhere to proper accessibility standards.
• Training internal teams on SEO best practices.

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Traffic Generation Strategies

1. Pay per click – stick with google, msn and yahoo.
2. Social bookmarking. I have had a lot of success from this. It can give your blog or website a lot of exposure. Note I said website, you don’t have to have a blog to social bookmark your pages. If you don’t know much about social bookmarking.
3. Link Directories – creating links back to your website is a must and I still add my sites to link directories all the time.
4. Submitting a press release gives you now only exposure, but if you do it right nice one way links back to your website.
5. Syndicate Videos. This is a great way to create viral traffic.
6. Website on Business cards. Not all marketing should be done online. I have have a whole article devoted to this.
7. Reciprocal linking with relevant sites. Even though google has devalued reciprocal links they should not be ignored. If the site is relevant and gets good traffic some of it may come your way. I have several links created this way that draws me traffic.
8. Submit your site to DMOZ. It can litterally takes years to get listed, so you should start early after you have a couple months of content.
9. Use pictures in your posts. When google or yahoo find them they will index them give your site another place to draw traffic from.
10. Claim your blog in Technorati. If you have a blog this is a must.
11. Add relevant answers to answers.yahoo.com. If you have a good content site you can put a reference to your article in the resource box when you answer a question. I get nice traffic whenever I do this from yahoo. Don’t spam, be helpful, you should be trying to genuinely help people.
12. Create a google sitemap. I install XML sitemaps (http://www.xml-sitemaps.com/) and check out the unlimited sitemap version. For only $19.99 its a great deal.
13. If you blog is setup to automatically ping your site when new articles are added, keep your ping list up to date. I will publish my ping list in a seperate article or send it out in my newsletter.
14. Check out Submit religiously to relevant carnivals.
15. Use h1, h2 and h3 title tags. This is standard SEO, but important to help your article rankings. If you can break up your articles and give your keywords a title tag.
16. Bold, highlight or italicize your keywords. Don’t overdue this as it will be too spammy. Trying starting a section in your article with a highlighted keyword. Rumor has it that some search engines are starting to pick up on highlighted words in order to determine a pages relevance.
17. Submit articles to Ezinearticles.com. Make sure your bio includes a link back to your site and that link is an anchored keyword (i.e. parenting, parenting tips, dog collers, cat care, etc).
18. Free Contests –  Can you offer something for free to giveaway? People are always looking for free things. Make sure it is specific to your niche.
19. Do reviews of websites in your niche and maybe even give away special awards.
20. Setup a profile in Aboutus.org and create anchored text links back to relevant part of your site.
21. Join Myspace and join relevant communities. Make comments to those communities on a regular basis and request friends. Don’t forget to have link back to your website form your profile.
22. Join your local better business bureau or chamber of commerce to help gain offline exposure.
23. Make sure comments are turned on. This is a great way to get free content. If you do this make sure you have spam software on your site. For wordpress I use akismet and review all my comments that are not flagged as spam.
24. Build articles around long tail keywords. While it may be hard to rank on a keyword such as “parenting”, getting ranked on a keyword phrase such as “getting kids to listen” is a lot easier. Most of my traffic comes from long tail keywords, and I am not complaining.
25. Create and promote fresh, unique, content rich articles. This is the food of search engines and when promoted properly will be picked up readily and ranked by the search engines. If you are not a writer, consider using a service such as Need An Article for very reasonably priced unique articles search engines love.

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Keywords and Key phrases

Define Keyword.

 

Keyword is a Word that search engine user might use to find relevant website.

Define key phrase.

 
• A search phrase made up of keywords called key phrase.
• Also Key phrase is a Combination of keywords.

Difference between Keyword and key phrase.

 
• Keyword is single keyword search query and keyword phrase is combination of keywords.
• Keyword phrase has less competition as compared to keyword and keyword helps for getting relevant traffic for your sites.

Define Keyword Density.

 
• Keyword density is a measure of the relative frequency of the word expressed in percentage

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ChennaiBlinds Contact Help Line Phone Email Address - 9940880083

ChennaiBlinds toll free number, ChennaiBlinds customer care contact, help line in Chennai and top city’s in India, ChennaiBlinds customer care support email id number, ChennaiBlinds Customer CareNumber, ChennaiBlinds Customer Support Number, ChennaiBlinds Helpline Number, ChennaiBlinds 24x7 Number, ChennaiBlinds email id,  Helpline Number of ChennaiBlinds, Customer Support Number of ChennaiBlinds, Contact Number of ChennaiBlinds, ChennaiBlinds.com customer care complaints email id contact number in india ChennaiBlinds customer care service number in chennai, hyderabad mumbai bengalore india delhi pune contact help line support email ids and customer care and other help line support service ChennaiBlinds.com contact number

ChennaiBlinds Customer Care Service Numbers : +91-9940880083

Services :  Blinds & Curtains

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ChennaiBlinds Customer Care Contact Help Line Phone Email Office Address

ChennaiBlinds Official Web Site : http://www.chennaiblinds.com

ChennaiBlinds Sales Help line Support Email Id : sales@chennaiblinds.com (For Sales questions)

ChennaiBlinds

2D2 Mandira Building, North Boag Road, T-Nagar

Chennai-600017

India.

Mob: +91-9940880083

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