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Thursday 13 August 2015

White Hat VS Black Hat Techniques

SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve.

These methods is classified as:


White Hat (Ethical or Natural)SEO
  • White hats tend to produce results that last a long time.
  • An SEO technique is considered white hat (ethical practice) if it conforms to the search engines' guidelines and involves no deception. White hat SEO tricks is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.
  • White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose.
Black Hat (Unethical or Un-natural) SEO
  • Black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.
  • Black hat SEO i.e Unethical Practice attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.
Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review.

Always focus on white hat i.e ethical search engine optimization (SEO) techniques, for better visibility in search engines. NEVER try Black Hat techniques in attempt to improve fast ranking in Search Engines.

Results of Search Engine Ranking Factors 2015

Search Engine Ranking Factors 2015 




On Page SEO Techniques To Rank On First Page – 2015


Wednesday 12 August 2015

Tips to Increase Page Views and Decrease Bounce Rate on Your Blog

If you started a brand new blog or you already have one, then you know that if you want to become a successful blogger, there are a lot of things that you should take care of (SEO and Internet Marketing, for example).

Increasing page views and decreasing bounce rate in your site is essential.

In a few words, you want your visitors staying on your website as much time as possible and increase the number of pages that they visit.

And talking about making money online, you know that getting more page views may increase clicks, impressions or sales.

Here are seven tips that you should consider in order to raise considerably the number of page views per visitor, thus increasing the impressions and, consequently, decreasing the bounce rate of your site.

1. Create a lot of Quality Content

Of course the more articles you produce, the more information your visitors can read and the more content the search engines will crawl.

But keep in mind : you do not have to copy some content or write low quality articles, with no added value, just for the sake of producing more blog pages.

Also, be sure to follow some basic rules : create something interesting to your audience, write correctly in your language, use properly text and images, integrate the content with social media and optimize in SEO terms.

If you are able to create quality content, visitors will be encouraged to prolong their visit in your site, with the benefit of growing your page views.


2.  Create Internal links

Remember to insert internal links, when you produce new content.

When you write about a topic, that can be related to an article that you already wrote (which is present in your archive), be sure to create a link that send the user to that specific old post.

Of course use the right number of internal links for each post, do not abuse and mention only if it is really relevant to that specific topic.

The procedure of internal linking, not only allows your visitors to read several of your articles on specific subjects, but is also very useful in terms of SEO.

Google loves internal linking. So be sure to use this method when you write new posts.

Of course this practice will help you increase the page views of your website.

3. Insert Related Articles

At the end of each of your posts, you should let your readers know about related articles, that they could be interested about. In this way, the bounce rate of your blog can decrease.

I use “WordPress Related Posts”  plugin, that will generate a number of related posts (that you can set), below each of your article, with relation of the tags that you used.

First, the “Related Articles” method, serves to increase the page views, as your goal.

Second, it gives you advantages in the rankings on Google, because people will spend more time on your content.

Finally, this practice also significantly improves the user experience.

4. Use an Internal Search Engine

Often, your visitors want to search within your site some old articles or find particular information, with help of specific keywords.

Then the internal search function could help them.

It is important that you make available to your visitors a good service like this.

Some WordPress Themes already include the internal search engine, some others not.

I use a personalized Genesis theme called “Magazine Pro“. As you can see in the footer, there is an internal search engine.

5. Create Fast Loading Pages

This is a practice that will ensure your visitors a better experience in your blog.

Of course you do not want your site to be too slow : this may bore your readers and they can decide to leave.

If your pages are fast to load, visitors will have little difficulty moving between them.

Conversely, if the pages load slowly, almost nobody is willing to navigate along your website.

You should install a Cache Plugin, so it can cache pages and deliver them without accessing the database, making your site much faster.

As you surely know, the loading speed is a factor that Google consider in search engine results.

Some nice WordPress plugins are “W3 Total Cache” or “Super Cache”: they are among the most popular ones.

Also, you should take a look to the Google PageSpeed Tool. It helps you analyze and optimize your pages, in order to implement the performance best practices.


Tuesday 11 August 2015

SEO Required Skillset for Search Engine Optimization Professionals


I have read a post in seroundtable.com which suggest what skills the SEO people should need for SEO. It advises some essential skills are listed below,


  •     Knowledge of creating a search engine friendly websites with out having any duplicate and canonical issues.
  •     Mark-up languages such as Micro data(Google recommends), Micro format, RTF and more for rich snippets.
  •     Knowledge of analytics, social media, more about content marketing, and even more about link bait.
  •     Apart from the above, we should have the knowledge to deal with Google Panda, Google Penguin, Pagination, EMD, Page Layout, and more Google algorithms


Friday 7 August 2015

Pre Website On-Page Optimization Analysis

In the SEO process pre optimization site review and analysis is very much important. In case of on-page optimization some permanent change in the web pages is required. To make the website suitable for crawler and visitors’ friendly on-page optimization is necessary. When there are several permanent changes are concerned, before starting the on-page documentation and implementation we must analyse the structure of a website and generate a review report with keeping aside a total site backup.

On-page optimization process should follow the site analysis report. In analysis process you have to understand the entire website structure and have to documented these following issues (if exists) in the review report.

Points to be considered to understand website structure and nature

•    Canonical Issues
•    Non-optimized URLs
•    On-page Sitemap
•    XML Sitemap
•    Page Navigation System (menu, side bar, bread crumb)
•    Broken Links
•    Duplicate Pages
•    Duplicate Content
•    Robots.txt file
•    Code to Text Ratio
•    Average Page Loading Time
•    Template Suggestion
•    Cross Browser Compatibility Test
•    Orphan Pages
•    Splash Page Suggestion
•    Back Link Analysis
•    Keyword Analysis

A website structure generally depends on these above mentioned points. To understand a site structure, we need help of good SEO tools. Screaming Frog is a very authentic tool for website analysis and SEO backup.

Personal Loan with Low Interest Rates

Personal loans can have both low interest rate Personal Loan and high interest rate Personal Loan. To get a low interest rate Personal Loan you have to follow some tricks and rules. Firstly, out of three types of interest rates, that is fixed interest rates, floating interest rate and flat interest rate, you should never go for flat interest rate as this is the most expensive of all the three interest rates. From fixed interest rates and floating interest rates you can choose according to your comfort ability as both depends on market situations.

Apart from the above tips, to get a low interest rate Personal Loan there are also some important factors. Compare all the banks’ Personal Loan interest rates by researching through any mean you can. After the comparison you will definitely get a picture which bank offers you the lowest interest rate on Personal Loan. After you have decided which bank you want to get Personal Loan from, check whether you come under their conditions for a low interest rate Personal Loan. The conditions are that you should have a good income that is higher your income is the lower will be your interest rate for the loan. You should be working in a large and famous company as the employees of good companies are considered to be good for the Personal Loan by the banks. You should have a good credit history as a person with good credit history is considered a safe bet by the banks. Also the amount of loan and repayment time you want also decides your interest rate.

Apart from these factors your relationship with the bank you are taking loan from and your negotiating abilities also play a major role in deciding the interest rate on your Personal Loan. If you have all these factors then you can get a Personal Loan at an interest rate as low as 12%. For people who don’t have this kind of facilities can opt for through some websites which have tie ups with banks and help the applicant with getting him Personal Loan at low interest rate.

7 SEO Tips for E-commerce Websites

E-commerce websites are rapidly increasing in order to accommodate the diverse needs of a growing e-clientele. More and more people are noticing that purchasing from the web saves both time and money and as a result the e-commerce community is becoming more and more competitive. A unique feature of an e-commerce website -as opposed to regular in vivo communities- is that the products keep changing and consequently so is the content, increasing the challenge to keep up with effective SEO practices.

Although it might be difficult to tackle the issue of SEO practices for e-commerce websites in one article, here are some tips that will definitely help you improve your site:

Architecture and Internal link building

Pay attention to the difference and complementary qualities between internal link building and link architecture. Although, both are essential for increased SEO, it is imperative that the site architecture factors in search engines right at its initial design. This will allow for increased traffic to be directed towards the site which will in turn improve the internal link building capacity.

Clean URLs

A clean URL, that is easy to read and free of query strings can make a big difference both in the traffic directed to your e-commerce website as well as in terms of enhanced usability as it would be much easier for users to remember and share your product’s URLs. Both people and search engines prefer clean URL’s and it is true that a search engine will identify and list relevant URL’s to a particular search query.

Mobile design

More and more users are accessing the web through mobile and tablet devices and this fact should be taken into serious consideration when optimizing your e-commerce website. Providing a responsive platform of your e-commerce website will ensure that your content is accessible through any device, without having to build separate sites, by simply investing in the one you already operate.

Frequent usage of Webmaster Tools for errors

Webmaster Tools carry several features that can help you improve your site for search engines as well as visitors. Although you can’t technically prevent all 404 error pages, you can utilize Webmaster Tools to minimize their occurrence and create a more reliable answer for search query.

Content marketing with blog

Undoubtedly quality content is essential to attract customers; it shouldn’t however come at the expense of proper SEO as it would be buried in the search results. Try to connect your content with effective SEO practices by providing internal links to your products, frequent updates and keyword targeting.

Usage of schema.org

Utilizing standardized markup for your HTML can provide your e-commerce website with the microdata needed to facilitate the information on your web pages more effectively so they can produce results that are relevant to users’ search queries.  Utilizing Schema.org frequently will assist in developing a standardized markup strategy which will align with your optimization efforts and your traffic goals.

Products description

Each product on your e-commerce website should have a unique description which will ease user visibility and quick decision making. Although some of your products can be similar there are ways to enhance their usability by adding slight different descriptions that can make the difference between 2 similar products. The description should be kept relatively short (60-80 words) and should offer enough quality description that will direct your customers to make informed purchasing decisions rather quickly.

In conclusion, one can see that although e-commerce is a challenging field to enhance optimization practices, it is however possible, if some tips are taken into account and implemented. When building or re-building your e-commerce website you don’t have to “re-invent the wheel” to make it SEO and user friendly, you just have to adjust what’s already out there and make it work for your unique needs and clientele.

E-commerce Site Maintenance

As an E-commerce site is related to products, it always needs regular edits and updates, be it be the price tags or the images of the products. It always needs a technical team to keep it up and running with e-commerce expertise.

WebTechnologies is an end-to-end E-commerce Solutions company providing the comprehensive e-commerce website maintenance solutions. We help in apt management of your e-commerce website, bug fixing and regular updates to your site.

We provide tailor made, cost effective e-commerce web maintenance services to ensure you are providing current and potential customers with the best experience possible. We have made the process of updating your online e-Commerce store extremely easy yet affordable by eliminating all the middlemen that are often present with website maintenance tasks.

WHAT TO EXPECT

Product listing additions & deletions.
Graphic design, image optimizations.
Product description & misc. Copywriting.
Onsite Search Engine Optimization (SEO).
e-Commerce security management.
Layout and coding changes (HTML, CSS).
Creating user friendly features.
Increasing conversion rates.
Website traffic analytics & reporting.

eCommerce Website Design / Development


E-Commerce web site design includes buying and selling of products or services on internet from your website, not only in Bangalore it is from anywhere in the world. Ecommerce web site development is the most affordable option to promote your business online. By developing ecommerce website, you can reach to your end prospective clients.

Web Technologies is one of the leading companies in ecommerce web site development field in Hyderabad. We aim to offer you customize ecommerce web site development services that exactly match with your requirements. Ecommerce website offers multiple payment option to your clients.

E Commerce Web Site Development Services

Our high qualified developers can easily manage product cataloger development to payment gateway integration, order tracking and processing, inventory tracking and discount functions.Web Technologies is the all in one solution to open your online store in Bangalore, India.

You can get some very remarkable benefits of having ecommerce website.
Easy management of Products and Orders through admin panel.
Very affordable online business option for small and medium level.
Can develop new relationships with customers and potential business associates.
Easily increase brand and product awareness.
Easily target your market anywhere in the world.

Our E Commerce Web Development Services includes:

Custom Shopping Cart Development
Payment Gateway Integration
osCommerce Integration