Having a blog on your business website is a smart move if you want to engage people in your brand. A blog is the ideal way to provide valuable information about your products and services and connect with your customers and prospects.
Creating high-quality, relevant content using targeted keywords in your blog posts will help boost your visibility with Google and other search engines.
Let’s take a closer look at why your business website needs to include a blog.
3 Advantages of Having a Blog on your Website
Deliver Fresh Content
Writing a blog puts you in a position to frequently add new content to your website which in the eyes of search engines (such as Google) makes you and your business worthy of recognition. You see pages such as your Homepage, About Us and even your products remain pretty much the same on a day to day basis. But adding new content in the form of regular blog posts (2 to 3 times per week minimum) will ensure that you’re rewarded with higher rankings when it comes to search engine results.
More Internal Links
It’s a fact that the more internal links you have the more engagement your website is going to have. The good news is that when you add a new blog post it can also become an internal link connected to your Homepage and other pages on your site. As your blog posts gain in popularity chances are that search engines will redirect your blog readers to other pages on your website too and that has to be good for business.
Increase Site Traffic
Good blog posts will help drive more traffic to your website but a great blog post that adds value to your target audience can create a huge buzz for your business website if it’s promoted the right way. If you can gain a reputation for relevant and informative blog posts then you will enjoy more site visitors who will not only make a point of coming back to your website to read and subscribe but will share your posts and promote them for you on social media.